AutoBeta(AutoBeta.net)08/07 Report--

There are more and more ways to play new cars before they appear on the market, such as pre-sale of new cars, blind booking of new cars, and marketing means such as pre-sale of new cars, blind bookings of new cars, and pre-sale of new cars to promote the popularity and product competitiveness of new cars.

Recently, Dongfeng Fengshen posted a message on Weibo that the listing of Dongfeng Fengshen Yishun MAX will be delayed due to the epidemic. At the same time, officials also put up three posters, one of which featured eye-catching words such as "Sorry to wait for listing" and "blind booking by 210000 fans", which seemed to indicate the popularity of the car in the market.

Is this car really that popular? It is understood that Dongfeng Shenyi dazzling MAX officially opened blind booking on May 24 this year. It has been more than 2 months up to now. If calculated according to 3 months, that is to say, the monthly blind booking of Yixuan MAX is basically more than 70, 000. This is a new car that is about to appear on the market, and as far as domestic compact cars are concerned, this reservation is still quite amazing!

Generally speaking, "blind booking" refers to the way in which a brand car pays a deposit to book a car without seeing a real car before it is put on the market, only through the information publicized by the government. Of course, this kind of "blind" rules also depend on the situation, and different car companies have different blind rules.

However, in any case, if the blind bookings of a model reaches 210000, it is also quite huge. However, the official then gave a different view, this "blind book" is not the other blind book. Officials say the "210000 fan blind bookings" data is based on user registration on Mini Program, which is considered "blind bookings" as long as they register to a small extent.

Today, Dongfeng Fengshen even posted Weibo to respond to the matter: in response to the controversy caused by the wording of "210000 blind subscription fans" in the poster released on August 4, we make the following explanation: due to the unclear expression of the message, we deeply apologize for writing Yixuan MAX's "210000 blind subscription Mini Program registered fans" as "210000 blind subscription fans", which caused netizens' doubts and misunderstandings. At the same time, thank you very much for your attention and support to Dongfeng Fengshen, we will be more rigorous in the future work, strengthen the content audit, welcome you to our daily supervision!

It is understood that Dongfeng Shenyi dazzling MAX has previously opened pre-sale, the pre-sale price range of 9.79-115900 yuan, but when the official listing did not give a specific time. In terms of appearance, the front face of Yixuan MAX uses a borderless medium net design, which is filled with high-bright black array structure and chrome-plated accessories, with LED headlights on both sides, making it look very young and sporty. In terms of size, the length, width and height of Yixuan MAX are 4797/1870/1475mm and the wheelbase is 2770mm. Although it is positioned as a compact car, the size of the Yixuan MAX basically reaches the level of a medium-sized car.

Interior decoration, Yixuan MAX design style is relatively simple, the center console tends to drive position, the top is a penetrating air conditioning outlet shape, the center is a built-in large screen. In addition, the new car is equipped with a "D" three-spoke steering wheel and an electronic handle. In terms of power, the Yi Hyun MAX fuel version is code-named 1.5T engine, maximum power 150kW, maximum torque 320N ·m, and the transmission system matches Getrarch's seven-speed double clutch gearbox.

Dongfeng Fengshen is one of the independent brands of Dongfeng Motor. Dongfeng Fengshen set a sales target of 200000 vehicles in 2017, but only 125000 vehicles were sold at that time. Dongfeng Fengshen again set a sales target of 200000 vehicles in 2018, down from 2017 to 95000 vehicles at that time. Dongfeng Fengshen adjusted its sales target to 100000 vehicles in 2019, when only 75000 vehicles were sold that year. By 2020, Dongfeng Shenguan declared annual sales of more than 70,000 vehicles, but no specific figures were released. The latest data show that Dongfeng Fengshen accumulated sales of 56469 vehicles in July, and now the basic monthly sales can be maintained at more than 10,000 vehicles.

This time Dongfeng Fengshen will register and log on to Mini Program users into the category of blind booking, or quite imprecise. Some netizens believe that, in fact, as a compact car of 100000 yuan, the product power of Yixuan MAX is commendable. If word-of-mouth and product performance can be maintained after listing, there should be a good performance in the market, but do not over-pursue it in marketing, which will only be counterproductive.

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