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According to foreign media MSPoweruser, Tesla has revealed on several occasions that he is developing a cheap "Tesla Model 2". Tom Zhu, president of Tesla's operations in China, recently confirmed that the company is developing a more affordable Tesla for the mass market, with an estimated retail price of 160000 yuan ($25000). The car is expected to be a hatchback that will be localized for the Chinese market and will be sold worldwide.

In addition, @ not Zheng Xiaokang, a Weibo-certified car blogger, said that Tesla's development of a new entry-level model is not a "smoke bomb". Most suppliers have already agreed on a small scale by the end of the year, but it has not been made public.

In fact, it is no secret that Tesla will launch a lower-positioning model. At Tesla Battery Day in 2018, Tesla CEO Musk said that he plans to launch an electric vehicle priced at $25000 within three years, and by vertically integrating the production of more powerful batteries, the company can expand the range of electric vehicles and reduce costs. Based on this calculation, an electric car with a price of $25000 will be launched in three years in 2018, and the time and price are relatively in line with media reports. However, shortly after the relevant media reports in February, Tesla's Chinese counterparts responded to Science and Technology Innovation Board Daily that "Tesla may launch a cheaper model of about 160000" is a rumor and has never been said. "

It is worth mentioning that although Tesla denies the relevant reports, netizens believe that "the launch of a Tesla model with a price of 160000 yuan" is a sure thing.

From the current point of view, the sales of domestic Model 3 are rising, with the delivery of Model Y standard, Tesla's sales will also hit a new high. The price of Tesla's standard battery life upgrade version of Model 3 has been reduced by 15000 yuan to 235900 yuan, with a delivery time of 4-6 weeks, according to Tesla's Chinese official website. Tesla said that the price adjustment reflects the actual situation of cost fluctuations. In addition, Tesla on July 8, Tesla China official website officially launched the Model Y standard continued version, the new car before the subsidy price of 291840 yuan, the subsidy price is 276000 yuan. In response to Tesla's launch of 270000 yuan Model Y, Cui Dongshu, secretary general of the Federation of passengers, said that 270000 Model Y is significant to promote new energy vehicles. As the core feature of new energy vehicles is the promotion of low cost, Tesla's low cost will allow more car companies to launch low-cost products and make more people accept electric cars.

If there is Model 2 reported by foreign media, it is really good news for domestic consumers. However, for other new car-building forces, it brings a lot of pressure. After all, compared with NIO, Xiaopeng, ideal and other car companies, Tesla's price does have a certain advantage. Some analysts said that in the short term, car companies such as NIO, Xiaopeng, ideal and so on should not reduce prices. On the one hand, the car-making costs of NIO, Xiaopeng, ideal and other car companies are relatively high, and there is little room for price reduction. If the price is reduced, it is bound to increase losses. On the other hand, compared with Tesla, the performance and experience of the same price models such as NIO, ideal and Xiaopeng are not worse than Tesla, and the quality is there, and there is no need to reduce the price. From the market point of view, with the deepening of localization, Tesla price reduction is also expected. Zhu Xiaotong, president of Tesla China, said in an interview that Tesla's price reduction is normal, and the price will get lower and lower.

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