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Recently, Ms. Shen, the owner of Hangzhou, reported to the media that more than 4 months have passed since she ordered a Song PLUS DM-i at BYD Zhongtian Store. The delivery time has been delayed again and again, and there is no exact time when the car can be delivered. Then Ms. Shen said that through BYD's online customer service, she learned that Song PLUS DM-i 's flagship model was not scheduled for August, and the pick-up was a long way off. Therefore, Ms. Shen proposed to the 4S store to return the car to return the "deposit" request, but was rejected by the 4S store.

At the same time, Ms. Shen also said that more than 100 owners of her Hangzhou BYD car group booked cars at Zhongtiandian, all of which were "unspecified pick-up time and non-refundable deposit".

To the situation reflected by Ms. Shen, Manager Ma of Zhongtiandian sales Department also said: "at present, the production capacity of Song PLUS DM-i is limited, and only a small number of new cars arrive at the store every month, and they will be delivered in accordance with the order under order. The January order has just been delivered and is in the process of delivering the February order. A small number of models, about single digits, can be delivered every month. Delivery time cannot be promised at this time. " As for the return problem reflected by customers, Manager Ma said that it is necessary to look at the terms of the sales contract. If the delivery time is not stated in the contract, it is non-refundable if it is stated that the deposit is non-refundable. For Manager Ma's answer, Ms. Shen said she could not accept it, saying: "at the beginning, I understood the difficulties of the 4S store and agreed not to write the delivery time. Now how can the 4S store turn its face and not recognize the person?"

Relevant legal professionals said on the matter that although the pick-up time is not specified in the car purchase contract, consumers have the right to require 4S stores to deliver the vehicles within a reasonable time. And "the clause marked in the contract that the deposit is non-refundable, but because it deprives consumers of the legal right to return the deposit in accordance with the law, it belongs to the standard clause and is invalid in accordance with the provisions of Article 497 of the Civil Code on the effectiveness of the standard clause." After the consumer has the right to issue a notice of request for delivery of the vehicle to the 4S store, the 4S store shall deliver the car within a reasonable time, otherwise, the consumer can exercise the right to terminate the contract.

It is understood that Song PLUS DM-i is the latest hybrid model released by BYD, which started pre-sale in January this year and officially went on sale on March 25. BYD's latest DMI model has indeed attracted the attention and favor of consumers, but the relatively slow delivery of vehicles has also caused a lot of consumer dissatisfaction. Earlier, a marketing strategy plan called "DMI Kunlun Strategy" was exposed, probably in the case of insufficient production capacity of DMI models, giving priority to ensuring the supply of cars in Chongqing, Tianjin, Hunan, Jiangsu, Guangxi and other provinces and cities. Subsequently, a number of prospective car owners of the car friends group verified the news with their respective sales staff, and basically confirmed that the news was true. According to industry insiders, one of the important reasons for not mentioning cars in some areas for a long time is the "Kunlun Battle" carried out by BYD. In fact, the so-called Kunlun campaign is to supply cars to Chongqing, Tianjin, Jiangsu, Guangxi and Hunan in the early stage.

On May 17th, BYD issued an official statement on the delivery of the DM-i model. BYD said in the note that due to the large number of orders and the relatively slow delivery of vehicles, it still takes an average of 3.5 months for new orders to be delivered, for which BYD apologizes.

BYD's statement also said that DM-i models are always supplied to the national market, and the recent online "regional campaign market" initiative is only a marketing attempt in some markets. At the same time, BYD said that in the next stage, it will further expand production capacity while ensuring quality, and simultaneously build an optimized customer order delivery query system to achieve real-time information tracking of the whole process from customer ordering to car pick-up.

Hot sales of products can be seen as consumers' affirmation of products, but everything should be done according to capacity, limited production capacity and do not want to lose customers, and so on to ease the production capacity before delivery, this practice not only loses the credibility of the enterprise, but also causes consumer dissatisfaction. In addition, as consumers, when purchasing a car, it is necessary to specify the delivery time on the contract, so as to avoid disputes and unnecessary trouble.

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