AutoBeta(AutoBeta.net)08/12 Report--

Retail sales of new energy vehicles were 222000 in July 2021, up 169.4 per cent from a year earlier and down 3.2 per cent from a month earlier, according to the Federation of passengers. Wholesale sales of new energy vehicles were 246000, up 202.9 per cent year-on-year and 5.1 per cent month-on-month.

It is understood that car companies that sold more than 10,000 new energy vehicles wholesale in July include BYD, Tesla, SAIC GM Wuling, SAIC passenger cars, and Guangzhou Automobile Ean, while only Tesla has a retail volume of more than 10,000 vehicles.

According to FIFA data, Tesla's wholesale sales in China in July 2021 were 32968 (including exports of 24347), which means Tesla's retail sales in China in July were only 8621, including 6477 for Model 3 and 2144 for Model Y. For comparison, Tesla's wholesale sales in China in June 2021 were 33155 (including exports of 5017), meaning Tesla's retail sales in China in June were 28138, including 11623 for Model Y and 16515 for Model 3.

There are two concepts involved here, one is wholesale sales, the other is retail volume. Wholesale sales refers to the total amount of goods supplied by automobile manufacturers to dealers in bulk, and retail sales refers to the total amount of products sold by car dealers. As Tesla uses a direct marketing approach, its wholesale sales include retail sales in China and overseas exports. Overall, Tesla's wholesale sales in China did not change much month-on-month in July, but in terms of retail volume, Tesla's retail sales fell 69.36% month-on-month to 8621 vehicles in July, down 69.36% from the previous month.

According to the new energy vehicle sales list released by the Federation of passengers, only Hongguang MINIEV sold more than 10,000 vehicles in July, with 30706 vehicles, while previously ranked second, Model 3 was overtaken by Biadiqin PLUS DM-i with 9127 vehicles, Model 3 ranked sixth with monthly sales of 6477 vehicles, and Model Y fell out of the new energy list and was surpassed by zero running T03, Nezha V and other vehicles.

The large number of exports from Shanghai super factories is the main reason for Tesla's plummeting sales in China. According to the data, Tesla's Chinese exports rose from 5017 vehicles in June to 24347 in July, an increase of 385.29% from a month earlier. It is understood that Tesla's Chinese-made models (Model 3) have been sold to Japan and Australia. New Zealand, Singapore and other countries, and welcomed by local consumers. According to relevant data, the Tesla Model 3 became the best-selling model in the UK in June with 5468 vehicles.

At present, Tesla has two major vehicle manufacturing plants in the world, one in Texas and the other in Shanghai, China. Due to the surge in demand in the overseas market, Tesla has built a new factory in Berlin, Germany, but compared with the Shanghai factory, the Berlin plant has encountered various obstacles, such as the local environmental protection group taking Tesla to court. Some auto analysts said that the commissioning of Tesla's Berlin plant was not smooth, mass production of Model Y was delayed in July, and the Shanghai plant released capacity through exports.

In addition to the transformation of exports, it is also related to the listing of the domestic standard continued version of Model Y. On July 8th, Tesla launched the Model Y standard continued model online, and the price of the new car is 276000 yuan after subsidy. Compared with the long-term service, the price of the standard continued version is 70, 000 lower, directly pulling the price of Tesla SUV to less than 300000 yuan. Due to the lower price of Tesla products on the market, many car owners have changed their orders one after another.

In addition to the listing of the domestic standard Model Y, Tesla also reduced the price of the domestic standard Model 3 by 15000 yuan to 235900 yuan on July 30. According to Tesla's official website, the domestic standard Model Y is expected to start delivery in August, and the domestic standard Model 3 is expected to have a delivery period of 4-6 weeks. In other words, due to the launch of new products and price cuts, Tesla is bound to have a large number of orders, which is expected to be released in August and September, when Tesla's sales in China may reach a new high.

Of course, from the perspective of market development, although Tesla's domestic sales plunge in July is "understandable", there is no doubt that Tesla will be under more and more pressure in the domestic new energy vehicle market. In the new energy vehicle sales list in July, BYD and Tesla sold 18000 vehicles in China, while BYD Qin PLUS DMI-i sales continued to rise, with monthly sales approaching 10,000. In addition, including ideal ONE, Xiaopeng P7 and other models, sales have increased significantly. Since the beginning of this year, the domestic new energy market has shown a diversified development direction.

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