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On Aug. 12, BYD officially announced that the pre-sale price range of its new model "Dolphin" is 9.68-124800 yuan. The new car will launch four versions, namely, the Knight version, the Fashion version, the Free version and the Live Edition, and the new car may officially go on sale in September. It is understood that as a new model to be launched by BYD, BYD dolphin is based on BYD e platform 3.0 and will be sold on BYD e in the future.

BYD dolphin uses a completely different design style from the models on sale, and is the first model in the BYD ocean series. From the outside, BYD dolphin uses a very round body design, the front face uses a closed grille, and adds more U-shaped elements for embellishment, while carrying BYD's new LOGO. In the rear part, the new car uses a through taillight design, and there is also a black ribbon engraved with the "Build Your Dream" logo between the two taillights. In terms of body size, according to the declaration information, BYD dolphins have a length, width and height of 4070 (4125) / 1770/1570mm, wheelbase of 2700mm, positioning of small pure electric vehicles. In addition, BYD dolphin exterior interior decoration has a total of 7 different color combinations, providing consumers with a variety of car purchase options.

In terms of interior decoration, BYD dolphin uses marine design elements, and the center console uses a large number of soft curve designs, showing the wave shape of the ocean, with a floating dashboard, a three-format multi-function steering wheel and a floating central control screen. there is also a characteristic storage grid at the bottom of the center control screen, and there are some physical buttons on the edge of the storage grid.

In terms of power, BYD dolphin will be equipped with a drive motor codenamed TZ180XSF, with a maximum power of 70kW and a peak torque of 180N ·m. In terms of battery type, the new car is equipped with lithium iron phosphate blade battery, which provides 301km and 405km mileage options. In addition, in the future, BYD Dolphin will also launch a high-performance version of the car with the maximum power 130kW motor, with a peak torque of 290 Nm, and has now completed the declaration of the new car in the Ministry of Industry and Information Technology.

From the perspective of brand positioning, BYD Dolphin and Euler Cat will become competitors, both of which are small pure electric cars with a lovely and stylish design style and relatively similar prices.

BYD dolphin is the first model in the ocean series, and many types of models such as sedans, SUV, crossovers, pickups and so on will be launched in the future, covering A, A +, B and B + class models, with pure electric EV models as the main power types, gradually expanding to fuel models and DM-i/DM-p mixed models, and the design style is also different from the models currently on sale. It is understood that BYD has applied for trademarks such as whales, seals, seagulls, swordfish and sharks, which can be named for BYD's ocean series models.

BYD dolphin or positioning BYD's latest entry model, and will form a differential development with the current dynasty series of models. From this model point of view, BYD this new design approach may be recognized by some consumers, while this model is also equipped with a new brand LOGO, but in terms of body space, mileage and other aspects, BYD dolphin competitiveness is lacking. Combined with the pre-price, it is expected that the actual price of BYD dolphins will be further reduced in order to improve the competitiveness of the products.

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