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Retail sales of new energy vehicles in July 2021 were 222000, up 169.4 per cent from a year earlier and down 3.2 per cent from a month earlier, according to a July sales report by the Federation of passengers. Wholesale sales of new energy vehicles were 246000, up 202.9 per cent year-on-year and 5.1 per cent month-on-month. However, Tesla's sales have plummeted against the backdrop of record sales of new energy vehicles in China.

According to FIFA data, Tesla's wholesale sales in China in July 2021 were 32968 (including exports of 24347), which means Tesla's retail sales in China in July were only 8621, including 6477 for Model 3 and 2144 for Model Y. For comparison, Tesla's wholesale sales in China in June 2021 were 33155 (including exports of 5017), meaning Tesla's retail sales in China in June were 28138, including 11623 for Model Y and 16515 for Model 3.

In other words, Tesla's wholesale sales in China in July did not change much from the previous month, still more than 30, 000 vehicles, but in terms of domestic retail volume, Tesla's retail volume in July was only 8621, a month-on-month drop of 69.36%. The retail volume of Model Model 3 and Y. In response to the situation, Tesla CEO Musk responded on Weibo: "the new cars produced by Tesla in the first half of this quarter are mainly for export, while more in the second half will be put into the local market." This post is suspected to be in response to the July Chinese car market sales figures just released by the Federation of passengers.

According to the data, Tesla's Chinese exports rose from 5017 vehicles in June to 24347 in July, an increase of 385.29% from a month earlier. Tesla has two major vehicle manufacturing plants in the world, one in Texas and the other in Shanghai, China. Due to the surge in overseas demand, Tesla has built a new factory in Berlin, Germany, but compared with the Shanghai factory, the Berlin plant has encountered various obstacles. As the Berlin plant has not yet been completed and put into production, it still needs to rely on Chinese exports to supply overseas markets. It is understood that Tesla's Chinese-made models (Model 3) have been sold to Japan and Australia. New Zealand, Singapore and other countries, and welcomed by local consumers. According to relevant data, the Tesla Model 3 became the best-selling model in the UK in June with 5468 vehicles. Some industry insiders have said that as European cars basically need to be exported by sea at the beginning of each quarter, exports will account for the majority in the first month of each quarter, while domestic sales will be second to none due to limited production capacity. It is understood that Tesla's Chinese-made models (Model 3) have been sold to Japan and Australia. New Zealand, Singapore and other countries, and welcomed by local consumers. Judging from Musk's Weibo content, it coincides with the analysis of industry insiders.

In addition, Tesla launched the Model Y standard continued model online in early July, and the price of the new car is 276000 yuan after subsidy. Compared with the long-term service, the price of the standard continuation version is 70, 000 yuan lower, directly pulling the price of Tesla SUV to less than 300000 yuan. Although the Model Y standard endurance version is only 70 kilometers less than the long-range version, and the 100-kilometer acceleration is reduced by 0.6 seconds, it is 70, 000 yuan cheaper. This price has also led to a shift of orders to the Model Y standard renewal. Sales at Tesla stores said that orders for the car accounted for more than 70% of all new orders, and orders had been placed after September. This also shows that domestic users still pay attention to Tesla's car and their willingness to buy, just because the launch of the Model Y standard continuation may affect the sales of the Model 3 standard continuation and the Model Y long-term continuation in July. In addition, the problem of lack of core has also seriously affected the automobile industry. Musk has also been complaining about the "lack of core" in the past few months, which also reflects that Tesla is also plagued by the lack of core. Some analysts in the market pointed out that this is the first time that Musk has identified the specific names of suppliers (Japan's Renesa Electronics and Germany's Bosch), and revealed that he is facing "great supply chain constraints", indicating that Tesla is also plagued by a lack of cores. it shows that many people need to lower their expectations for Tesla's growth this year.

Judging from Musk's response, although Tesla's domestic sales plunged in July is "understandable", but in the face of competition in the domestic new energy vehicle market, Tesla's pressure will also be increasing. Judging from the sales results of the domestic car building new power brands in July, the market performance of the major brands is still good, otherwise we can see that the market competition of new energy vehicles is very fierce. A few days ago, Li Bin, founder of Xilai Automobile, said that Xilai will enter the mass market through a new brand, hoping to provide better products and services at a lower price than Tesla. In the short term, Tesla is unshakable in the domestic new energy market, but in the long run, with the intensification of market competition, there are also many variables.

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