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Geely car: lack of core makes it difficult to get a car, and some dealers even start to sell exhibition cars.

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Geely Electric cars are also affected by the global lack of core, Geely Electric cars are also affected by the global lack of core, Geometry brand cannot deliver 10, 000 orders, and some dealers even start selling exhibition cars, Geely Group CEO Gan Jiayue said at Geely's 2021 interim results conference on Aug. 18. Gan Jiayue said that the next step is to seek resources from all parties to give priority to ensuring the production of new energy vehicles. Gan Jiayue said that the lack of core has indeed brought a lot of challenges to Geely, but relying on Geely's global resource coordination capabilities, excellent management capabilities of the whole value chain and supply chain management, Gan Jiayuan believes that Geely will be less affected by chip shortages than its peers.

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It is worth noting that in recent years, many auto companies in the global automobile industry have announced to stop or reduce production because of the loss of chip supply, and this problem has affected domestic automakers. On August 17th, Xu Daquan, executive vice president of Bosch (China) Investment Co., Ltd., also posted on the social platform that due to the serious epidemic in Malaysia, the Malaysian Muar factory of a semiconductor chip supplier closed its factory a few weeks ago and was again asked by the local government to close part of the production line until August 21, which will directly affect Bosch ESP/IPB, VCU, TCU and other chips. It is expected that the supply will be cut off in August. It will have a great impact on the domestic automobile industry. In response to the news, he Xiaopeng, founder of Xiaopeng Automobile, said on Weibo, "it is more bitter to cut off supply, and it is even more painful to raise a glass to sell."

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In fact, as early as December 2020, Volkswagen Group said that due to chip shortages, its plants in Europe, North America and China were expected to cut production by 100000 vehicles in the first quarter of this year. Honda announced on January 7 that it would cut production by 4000 vehicles in January due to a shortage of semiconductor chips in vehicle control systems. Toyota announced on January 8 that it would reduce production of its Tentu pickup truck at its Texas assembly plant by about 40 per cent. On January 11, Ford announced that its manufacturing plant in Louisville, Kentucky would stop production for a week due to a shortage of chips and related parts, Ford Richter and Lincoln adventurers suspended production, and the plant would temporarily lay off about 3900 people; in addition, Nissan, FCA, Audi, BMW, Daimler and other car companies were also affected by the chip shortage.

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According to Bernstein Research, the global shortage of automotive chips in 2021 will result in a loss of production of as many as 4.5 million vehicles, equivalent to about 5 per cent of global annual car production. In addition, Inverto, a think-tank owned by Boston Consulting, predicts that the shortage of automotive semiconductor chips will affect the automotive industry for half a year or even three quarters. To this end, many car companies have also adopted the decision of "abandoning the car to protect the handsome". Daimler, for example, supplies limited chips to models such as the Mercedes-Benz S-Class to bring higher profit margins. Volkswagen also gives priority to Porsche models and Skoda's new all-electric SUV model.

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Nowadays, as the global chip shortage continues to escalate, the impact of lack of core is becoming more and more serious. The lack of core led to the difficulty of giving birth to new cars, and sales of used cars soared by 52%. According to the relevant data of the China Automobile Circulation Association in August, China's second-hand car market showed a momentum of growth from January to June 2021, with the trading volume of used cars reaching 8.43 million, an increase of 52 percent over the same period last year, which is the best achievement in China's second-hand car market in recent years. Take the tank 300 owned by the Great Wall as an example, due to the lack of core, officials have also announced several interruptions to "take orders". At present, the price of used cars even exceeds the landing price of new cars. The lack of core makes it difficult to get a car, so it is normal for dealers to sell exhibition cars.

It is undeniable that the "lack of core" has an impact on the production of automobile manufacturers, and the supply of some models is limited, which is expected to have an impact on the terminal price, that is, the rate of terminal discount may be adjusted. For those models that need a price increase to buy, the price increase may be even higher.

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