AutoBeta(AutoBeta.net)08/24 Report--

On August 24, Changan Automobile officially launched Avita, a new high-end car brand jointly created by Changan Automobile, Huawei and Ningde era. Changan Automobile said that the meaning of "Avita" is to create another self for every user in a parallel world of wisdom, and become the embodiment of wisdom that understands you.

According to public information, the model code E11 is based on a new generation of intelligent electric platform (CHN platform), positioning medium-sized SUV, is the "Avita" brand's first model, equipped with Huawei HI smart car solution, the current E11 design sample car has been offline, the whole vehicle is being debugged.

In addition, Changan Automobile also unveiled another model, the internal code name is C385, which will hang the Changan car logo. According to the exposed information, the new car will be built based on EPA1's new pure electric platform and position the cross-border sedan. It will be a new pure electric model under Changan Automobile, and will be regarded as the new starting point, new strategy and new pattern of Changan Automobile.

In fact, as early as April 2018, Changan Automobile announced its plan to build a new high-end brand with the internal code name AB, but the veil about the high-end brand of Changan Automobile has not been unveiled in the following years. For comparison, Geely Lecker, Great Wall WEY, BAIC Polar Fox, Dongfeng Lantu and other domestic high-end have already been put into operation, from the launch of new brands to the listing of new products have not been more than a year.

Zhu Huarong, chairman of Changan Automobile, said at the Brand Day held by Changan Automobile on November 14, 2020 that Changan Automobile is working with Huawei and Ningde to build a new high-end smart car brand. The first product is about to enter the stage of mass production.

On May 20, 2021, Changan Automobile announced that its holding subsidiary, Changan Lailai New Energy vehicle Technology Co., Ltd., officially changed its name to Avita Technology Co., Ltd. Data show that Changan Lai was established on July 10, 2018, a joint venture between Shanghai Ulai Automobile Co., Ltd. and Chongqing Changan Automobile Co., Ltd., each holding 50% of the shares. The difference between Changan Ulai and Jianghuai Ulai is that Changan Ulai is regarded as the landing entity of Changan high-end brand, and the two sides will carry out in-depth cooperation in research and development, manufacturing and sales, but they have not been heard from for the next two years. Until 2020, when NIO's shares in Changan NIO were diluted, Li Bin, CEO, stepped down as chairman of Changan NIO, and the high-end road became variable again. According to Qixinbao, Avita's shareholders are Chongqing Changan Automobile and Shanghai Lai Automobile respectively, but Lulai Motor holds only 4.62% of the shares. With the change of the shareholding ratio and the name of the company, NIO actually has little effect, and Avita has also become the power of Changan automobile sword finger high-end. Changan Automobile responded that at present, Lulai's shareholding is only used as a financial investment.

According to the existing plan, the future Avita will be manufactured on the intelligent electric network connection vehicle architecture jointly created by Changan, Huawei and Ningde era, and the currently planned product category will include 11 products such as sedan car, SUV, MPV and so on.

On August 21, Changan Automobile announced that the company's holding subsidiary Avita Technology Co., Ltd. (Avita Technology) plans to introduce two to five investors through a public listing on the Chongqing United property Exchange. At the same time, the company will participate in this capital increase at the same price and in a private agreement. The announcement shows that before the capital increase, Changan Motor held a 95.3785% stake in Avita Technology; after the completion of the capital increase, Changan Motor held a stake in Avita Technology, based on the results of this public listing transaction combined with the actual subscription amount of the capital increase party, but the shares held by the original shareholders are not less than 39%. According to media reports, both Huawei and Ningde are likely to participate in Avita's capital increase, but neither side responded.

Analysts believe that Avita is not too early, but there are no real underachievers in the car market. The proof of strength in the future still depends on products. Changan's cooperation with Huawei and Ningde era ensures its new high-end brand collection of high-quality resources in the industry, but the cost issue is still the focus of future consideration, and cooperation with Huawei is an opportunity.

Zhu Huarong, chairman of Changan Automobile, said that in 2025, the sales of the Changan brand will reach 3 million, with new energy accounting for 35 per cent. To build a world-class brand in 2030, it will achieve sales of 4.5 million vehicles, accounting for 60 per cent of new energy.

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