AutoBeta(AutoBeta.net)08/24 Report--

Some time ago, Lin Wenqin, founder of a well-known brand, was killed in a car accident because of Wei Lai's "automatic assisted driving", which once again pushed Wei Lai to the climax of public opinion. After the accident, many netizens questioned whether there was excessive publicity for NIO cars and whether there were problems with NOP automatic assisted driving. However, there has been no substantive progress so far, and we can only wait for the latest notification from the relevant departments.

Although the incident has not yet reached a conclusion, the online discussion of "automatic driving" has also reached a certain height. After this incident, the ideal car and Xiaopeng car have modified their auxiliary driving system, for example, the ideal car auxiliary driving system is called "ideal AD auxiliary driving system", and previously it was "ideal AD advanced auxiliary driving system", that is, the word "advanced" was deleted.

On August 24, a number of NIO owners reported on social platforms that NIO officials had pushed owners to learn and ask questions about the NIO Pilot function, including a 6-minute learning video and 10 questions. The video content mainly includes the main functions and precautions of NIO Pilot, and the video content clearly points out that NIO Pilot is assisted driving, not automatic driving. In the process of user driving, the user is the main body of driving control, NIO Pilot only plays an auxiliary role. After the video was broadcast, the user was allowed to answer the questions and was rewarded with 200 points after all were correct. According to the actual value of the current Wei Lai points, 200 points is equivalent to "20 yuan", which can be exchanged directly at Wei Lai Mall.

In response to Wei Lai's action, some netizens instantly associated Tesla. As we all know, at the Shanghai Auto Show in April this year, a female owner wearing the words "brake failure" climbed onto the Tesla show and shouted "Tesla brake failure"! Since then, Tesla has had several accidents in China, raising questions about the quality of its products in the market. Of course, there are different views between the parties and the driver on whether the accident occurred due to improper operation of the driver or problems with Tesla products. On the whole, Tesla generally believes that there is no problem with the braking system, while the parties believe that Tesla has abnormal acceleration, brake failure and other problems.

In order to "avoid misoperation in the use process", Tesla is also constantly pushing some content about Tesla car use functions on Weibo, including "power recovery braking","ABS system precautions","automatic driving assistance function","How to deal with complex road conditions", etc. In addition, Tesla has added a new "owner class" to the delivery of new cars, which includes product details, driving modes and practical Tips for full coverage. Tesla vice president of external affairs Tao Lin has publicly said that in the use of vehicles, it is also necessary to strengthen consumer education, need to cooperate with driving schools, transportation departments, let everyone understand the use of new cars, avoid misoperation in the use of links, or because of lack of functional understanding and some other problems.

Therefore, Wei Lai Automobile added video teaching and answer mitigation this time, many netizens also said that "human high-quality car owners need to strengthen education","strengthen the education of car owners", and some netizens commented "to strengthen the education of consumers, so that users can master some characteristics of the car." Besides autonomous driving, education should also be strengthened in other areas." Some NIO owners suggest on NIO APP that each manufacturer will add this function to the car for mandatory learning.

In fact, with the rapid development of new energy vehicles, every accident of new energy vehicles has attracted much attention from the market. As far as "automatic assisted driving" is concerned, in fact, whether it is enterprises or consumers have certain responsibilities, automobile manufacturers need to strictly control the rigor of publicity, and consumers will be more clear about the advantages and disadvantages of intelligent driving, strengthening the owner education is not a "negative" performance, but a responsible attitude of automobile enterprises towards consumers and products. Of course, this also reflects some of the problems that automakers have had in the market before.

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