AutoBeta(AutoBeta.net)08/24 Report--

DPCA announced on its official Wechat account on Aug. 23 that its cumulative sales had reached 50277 units, surpassing the whole of last year and up 75% from the same period last year. According to KuaiBao, the sales disclosed by Dongfeng Automobile Group Co., Ltd., the cumulative sales of DPCA in 2020 was 50267, down 55.74% from the same period last year.

Although DPCA's sales this year have exceeded that of last year, its performance is only normal. As we all know, based on the impact of the epidemic on the domestic car market and Wuhan in the same period last year, in fact, the performance of DPCA is not very optimistic. Compared with the more representative 2019, the cumulative sales of DPCA in 2019 is 113579, which accounts for only 44.27% according to the cumulative sales target of 2019. Some netizens said that in the past eight months, DPCA has sold only 50, 000 cars, and it is very difficult to sell more than 100000 vehicles this year.

DPCA mainly has two brands: Dongfeng Peugeot and Dongfeng Citroen, of which Dongfeng Peugeot is the handle of DPCA. According to relevant data, DPCA sold 44577 vehicles from January to July in 2021, including 29847 from Dongfeng Peugeot and 13214 from Dongfeng Citroen.

As the main brand of sales, Dongfeng Peugeot has Peugeot 408, Peugeot 508L, Peugeot 2008 and other models. In April this year, Dongfeng Peugeot also brought the new Peugeot 5008 and the new Peugeot 4008 models, of which the Peugeot 5008 guidance price is 18.77-273700 yuan and the Peugeot 4008 is 16.97-243700 yuan. However, relevant data show that although Dongfeng Peugeot has a large number of products, it does not have a popular style. In July, for example, the highest-selling model was Peugeot 408 with 1001 vehicles, while the latest Peugeot 4008 and Peugeot 5008 sold poorly.

Dongfeng Citroen has Tianyi C5 AIRCROSS, Citroen C6, C3L C3L, Citroen C3-XR and other models, the sales of these models are also low, basically less than 1000 vehicles. In July, for example, Tianyi C3-XR sold 1267 cars, followed by Citroen C5 AIRCROSS with 677, Citroen C3L with 338 and Citroen C6 with 7. In order to change the status quo, Dongfeng Citroen will launch the Citroen Versailles C5X, with an official pre-price range of 14.37-186700 yuan. It is understood that the Citroen Versailles C5X, based on the EMP2 platform, is a brand new medium-sized cross-border car under the Citroen brand. It was officially unveiled at the Shanghai Auto Show and is expected to be officially launched in September and delivered at the end of the year. It is worth mentioning that the new car will be manufactured in China and supplied to the global market.

Looking back on the development of DPCA in the past few years, we can describe it as "falling off the altar". It is understood that after DPCA reached a sales peak of 704800 vehicles in 2015, sales continued to decline, falling by 15.2%, 36.85%, 32.89%, 55.17% and 55.74% respectively from 2016 to 2020, halving sales for two consecutive years.

From the current point of view, the performance of DPCA in the market has indeed improved, but if it is subdivided into brand models, in fact, DPCA does not have a popular model, so DPCA wants to return to the top. you need to come up with products that consumers can affirm. At present, it will be difficult to achieve at least in a short period of time, and there is still a long way to go to get back to the top track.

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