AutoBeta(AutoBeta.net)08/25 Report--

On August 25, BAIC Ruixiang's first model, BAIC Ruixiang X5, was officially launched, with a total of 10 models with a price range of 7.38-123800 yuan.

From the point of view of the appearance, BAIC Ruixiang X5 adopts a brand-new exterior design, the front face uses a large forward air grille, the middle grid uses a straight waterfall grille, and the sharp-shaped headlamp adopts fumigation treatment inside. And the integrated layout with the front grille. The new brand LOGO of BAIC Ruixiang is in the middle of the intake grille, with silver metal texture star shape and hollow-out design in the middle. In terms of size, the length, width and height of BAIC Ruixiang X5 is 4788/1875/1730mm, and the wheelbase is 2815mm.

BAIC Ruixiang X5 decoration adopts a relatively simple design style, with a 10.25-inch suspended central control screen and a 12.3-inch full LCD dashboard, as well as physical buttons under the air conditioning outlet, and the overall color matching will use dark colors to enhance the sense of movement. In terms of configuration, BAIC Ruixiang X5 is equipped with panoramic image, constant speed cruise, electric rear door, one-button start, keyless entry, driving recorder and other configurations. As for power, BAIC Ruixiang X5 will carry a 1.5T engine with a maximum power of 156 horsepower and a peak torque of 215 Nm, matched by a six-speed manual transmission and a six-speed automatic transmission.

BAIC Ruixiang as a brand-new brand, I believe everyone is relatively strange, but the mention of BAIC Yinxiang should be more familiar. In fact, BAIC Ruixiang is a new brand renamed after the reorganization of BAIC Yinxiang, using a new brand logo, and the Ruixiang X5 is the first model of the brand.

Data show that BAIC Yinxiang is an automobile company established by Beijing Automobile Group and Chongqing Yinxiang Enterprise Group in 2011. BAIC Yinxiang launched the BAIC Magic Speed brand in March 2014, and BAIC Yinxiang's annual sales reached a peak of 300000 vehicles in 2017. With the change of the market environment, BAIC Yinxiang sales volume plummeted in 2018, there were also problems in the capital chain, and the news of employees' holidays and factory shutdowns continued. Although backed by BAIC, it still failed to escape the trend of brand decline.

In August 2019, the Chongqing Municipal Government and Beijing Automobile Group reached a "strategic restructuring agreement" and decided to restructure the strategy of BAIC Yinxiang. In September 2020, the Fifth Intermediate Court of Chongqing ruled to accept the reorganization application according to the applications of BAIC Yinxiang Automobile Co., Ltd. And Chongqing BAIC Magic Speed Automobile sales Co., Ltd. In February 2021, the second creditors' meeting of BAIC Yinxiang Automobile Co., Ltd. and Chongqing BAIC Magic Speed Automobile sales Co., Ltd. was held in the national enterprise bankruptcy reorganization case information network, and finally all the voting groups adopted the draft reorganization plan by a high vote. In May 2021, the Fifth Intermediate people's Court of Chongqing made a ruling: approve the reorganization plan of BAIC Yinxiang Automobile Co., Ltd., Chongqing BAIC Magic Speed Automobile sales Co., Ltd., and terminate the reorganization procedures of BAIC Yinxiang Automobile Co., Ltd., Chongqing BAIC Magic Speed Automobile sales Co., Ltd.

At the 2021 Chongqing Auto Show, which opened today, the new brand BAIC Ruixiang was officially launched, while its first SUV model, Ruixiang X5, was officially unveiled. According to reports, BAIC Ruixiang is a vehicle manufacturer jointly built by two-level state-owned enterprises in Chongqing and Hechuan City and BAIC Group. Hechuan District takes BAIC Yinxiang's strategic restructuring and BAIC Ruixiang's new cars offline as an opportunity to promote the development of the region's automobile industry. According to Tianyan check information, BAIC Group holds 25.99% shares in BAIC Ruixiang as the largest shareholder, Guokai Development Fund Co., Ltd. holds 12.65% shares, and Chongqing Yinxiang system holds 61.35% as the actual controlling shareholder.

At the launch ceremony of BAIC Ruixiang X5, BAIC Ruixiang CEO Liao Xianghui said that five new energy models, including EU5, EU7, DV611, EV12 and Ouhui bus, will be introduced from BAIC in the future, as well as two SUV and A6, a total of three traditional energy models. After the launch of BAIC Ruixiang X5, a number of new energy and fuel models, including passenger cars and commercial vehicles, will be launched one after another.

From the perspective of product positioning, BAIC Ruixiang X5 competitors include Changan Auchan X7 (77700-129900 yuan), shortcut X70 PLUS (77000-154900 yuan) and so on. As for the reorganization and renamed BAIC Ruixiang can get back on track? Can only wait for the market to give the results!

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