AutoBeta(AutoBeta.net)08/27 Report--

Recently, a poster about Geely Xingyue L sparked a heated discussion among netizens. As can be seen from the content of the poster, Geely Xingyue L released me to play 10, 10 opponents, dominating the audience. As long as one guard, thousands of troops are difficult to capture the slogan, and from the poster, in the Xingyue L standard models, in addition to 200000 mainstream and joint venture compact SUV models, but also includes Audi Q5L, BMW X3, Mercedes-Benz SUV and other luxury brands. From this point of view, Xingyue L is to crush the rhythm of the current mainstream joint venture SUV, such as BBA.

Netizens also published one after another: it's a good car, don't let this kind of shoddy marketing be ruined, it's in line with Geely's marketing methods, and talk about it on a case-by-case basis. I think the people who plan to buy the last three sets may not even enter the door of Geely's store, and the car looks good, so the marketing is really pancake, is it sure that competitors are maliciously "black"? , a little inflated ah, blackmail posters and other related comments.

When making new car publicity posters, automobile brand manufacturers will take into account many factors such as the image of their brand, product positioning and user group characteristics, and finally choose the scheme with the best effect, including copywriting planning content, which should meet their needs. Industry insiders said to the poster released by Geely Xingyue L that due to the large price gap between Xingyue L and most of the models in the poster, Xingyue L could not form a comparative relationship. The poster of "I want to play 10" may be suspected of over-publicity, and such publicity may also cause unnecessary misleading to consumers.

It is worth noting that Xingyue L is the latest Geely car model, officially launched on July 20, the new car launched a total of two powertrain a total of 6 models, the price range is 13.72-188200 yuan. Yang Xueliang, vice president of Geely Holdings, said on Weibo on Aug. 20 that the sales of Xingyue L exceeded 10,000 in 30 days on the market, reaching 11568 vehicles. However, the price of Xingyue L is not cheap. Judging from its product performance, Xingyue L's competitors are not just compact SUV. Although Xingyue L locates compact SUV, its size has reached the level of medium-sized SUV. In other words, Xingyue L has to compete not only with compact SUV such as Honda CR-V and Toyota RAV4, but also with medium-sized SUV such as Tuguan L, Tanyue and Ankewei. However, to crush the current BBA, there is still a certain gap. In the current automobile market environment, car companies need to be more cautious in terms of official propaganda. Geely Xingyue L this publicity event, perhaps in the eyes of many netizens, are undesirable behavior, and also have a negative impact on the brand and products.

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