AutoBeta(AutoBeta.net)08/30 Report--

On August 30, FAW Mazda officially released the last push, officially announcing that it had withdrawn from the stage of Chinese automobile history.

On Weibo, FAW Mazda lamented: sixteen years of company, it is difficult to say goodbye, and the story of Ma Fan will never come to an end. The road is long, do not forget after farewell, farewell is not the end of the story between us, the future road I wish you all a safe journey. "Yes, this is our last push," FAW Mazda said. In this push, FAW Mazda reviewed its starting point and lamented that its destination was "a long way to go. Don't forget it later."

Data show that FAW Mazda generally refers to FAW Mazda Automobile sales Co., Ltd., as a sales company, FAW Mazda is limited to technical cooperation and automobile sales, and does not have the qualification for vehicle production. FAW Mazda models are sold by FAW sedans. In fact, as early as 2003, FAW car introduced Mazda 6 car into production in Changchun FAW car factory by means of technical cooperation. In order to cooperate with the sales of Mazda 6, China FAW, FAW cars and Mazda Motor jointly funded the establishment of an automobile sales company in 2005.

As the first model to be put into production, the Mazda 6 has become a "magic car" in the minds of many consumers, and is known as the "king of corners" because of its excellent chassis adjustment and handling. However, the lack of products has always been a defect of FAW Mazda. The first model, Mazda 6, was launched in 2004 and did not launch a replacement model until 2009. In other words, during this five-year period, dealers basically rely on Mazda 6 and a few imported models to support their operations.

In May 2014, Mazda Atez was officially launched, continuing the design of imported Mazda ATENZA, using Mazda's latest "Soul Movement" design language. In June 2016, FAW Mazda CX-4 was officially launched, which is a special model developed by FAW Group based on Mazda products, not a prototype car imported by Mazda. In other words, FAW Horse has reached the current unknown only a native model of Atez, which has not introduced new products for many years in a row.

In addition, FAW Mazda stopped producing four models of CX-7, Mazda 6, Mazda 8 and Mazda 6 Rui Wing after 2016, further aggravating the operational difficulties of FAW Mazda. FAW Mazda sales reached 124000 in 2017, down 12.3% from a year earlier to 108000 in 2018, 91400 in 2019 and 79800 in 2020, according to the Federation of passengers.

In May 2020, FAW announced that it would adjust the management relationship of FAW Mazda. After the adjustment, the main body of cooperation with Japan's Mazda was changed from FAW Pentium car Co., Ltd. to FAW Group. FAW Group will hold 60% of FAW Mazda Automobile sales Co., Ltd. FAW Group has set up FAW Mazda Division, which is responsible for the whole value chain operation of FAW Mazda Brand. The relevant work will officially belong to China FAW Mazda Division, and is at the same management level as FAW-Volkswagen, FAW Toyota and other companies within the group. To the outside world, the move may be a move taken by FAW to revive FAW Mazda, but in the eyes of insiders, the adjustment is only a consideration of the overall carding of joint venture and independent business at the group level.

By the end of the year, an unconfirmed "regional reliable news" Wechat picture circulated on the Internet. The screenshot showed that the FAW Mazda Division would be disbanded and production would be suspended, including the transfer of former FAW Mazda sales company employees to the Pentium or Red Flag Division, and the permanent suspension of production by Attez. However, in response to the above news, the official refuted the rumor: the online news is artificial speculation, made up, Mazda Motor Co., Ltd. and FAW Mazda have never published the relevant content. At present, the business situation of FAW Mazda is stable, and the products, brands and service measures of 2021 are being promoted in an orderly manner.

In April this year, it was revealed that FAW Mazda, Mazda and Changan Motor are in negotiations, and the three parties plan to merge the business related to the brand of Mazda being carried out by FAW Mazda into Changan Mazda. FAW Mazda also made a negative response to the relevant reports.

In June this year, the Changan Mazda capital increase project was listed on the Beijing property Exchange, and the disclosure expires on August 11 this year, which is seen as the only way for FAW Mazda to merge into Changan Mazda. On August 17, the simple case of operator concentration in the Anti-Monopoly Bureau of the State Administration of Market Supervision and Administration showed that Changan Mazda Automobile Co., Ltd. submitted an application for Changan Mazda Automobile Co., Ltd. to acquire the equity of FAW Mazda Automobile sales Co., Ltd. after the proposed transaction is completed, FAW Mazda will become a wholly owned subsidiary of Changan Mazda. On August 24, Chongqing Changan Automobile Co., Ltd., Mazda Automobile Co., Ltd., and China first Automobile Co., Ltd. issued a joint statement on the capital increase project of Changan Mazda Automobile Co., Ltd. According to the content, (new) Changan Mazda will be changed to a joint venture jointly funded by three parties, with Changan Mazda, Mazda and FAW holding 47.5%, 47.5% and 5% respectively.

With the issue of the last push of FAW Mazda, the merger of FAW Mazda into Changan Mazda is basically certain, but it still needs to complete the examination and approval of the relevant government departments. It is understood that FAW Group has completely independent intellectual property rights to CX-4, so after the merger of North and South Mazda, CX-4 will be incorporated into FAW Pentium network sales to redesign the appearance, interior decoration and power. As for the Atez, as a classic model, will be introduced into Changan Mazda, next year is expected to launch a replacement model. In addition, FAW Mazda 4S store is expected to sell Changan Mazda and FAW Mazda products at the same time, product sales and after-sale products will not be affected.

In recent years, more and more automobile brands begin to fade out of sight, including Southeast Mitsubishi, Changan Suzuki, Dongfeng Renault, Changan DS and so on. Now, there is another brand in China that once had unlimited scenery and is going to decline, but everything has its cause and effect. Independent brands are rising, marginal joint venture brands are bound to have development pressure, and the outcome of FAW Mazda is not unexpected. But remember that it once existed.

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