AutoBeta(AutoBeta.net)08/31 Report--

On August 31, Baojun Automobile's brand-new mini electric vehicle KIWI was officially launched. Two new models were launched, priced at 69,800 yuan and 78,800 yuan respectively.

As the replacement model of Baojun E300, Baojun KiWi's biggest highlight is in the appearance design. In appearance, Baojun KIWI adopts a more avant-garde design, small body shape sci-fi, no traditional sense of the front and rear, two-color body through bold color contrast style, creating the effect of suspended cockpit. The front bumper adopts unique "concave" shape design,"back" shape large daytime running lamp and vertical turn signal, sci-fi feeling is still relatively strong. In terms of size, the length, width and height of the new car are 2894/1655/1595mm respectively, and the wheelbase is 2020 mm.

Baojun KiWi interior design tends to be flat design, due to the compact body, the center console LCD screen and dashboard LCD screen merged into one. In terms of power, it is equipped with a rear drive single motor with a maximum power of 40kw, a maximum torque of 150N·m, a fixed gear ratio gearbox matched with the transmission system, and a battery life of 305km under NEDC conditions.

Baojun KIWI can be regarded as the replacement model of Baojun E300. Compared with Baojun E100/E200 model, Baojun KiWi's appearance design is more sci-fi fashionable, which is also the biggest change of this mini car. Combined with the price range of Baojun KIWI from 69,800 yuan to 78,800 yuan, its benchmarking mainly includes zero-running T03 (598 - 99,800 yuan), Chery Little Ant (599 - 83,900 yuan), Euler White Cat (718 - 106,800 yuan), Euler Black Cat (608 - 80,800 yuan) and other models.

For the price of this car, some netizens think the price is too high: "This price is enough to buy a better compact car made in China","70,000 or 80,000 is really expensive". In response to the appearance of this car, some netizens said that "there is no Hongguang MINI good-looking","this value is like stacking several good-looking designs together","what to compare with Wuling"...

As we all know, since Wuling launched Hongguang MINIEV, it has begun to occupy most of the new energy vehicle market share, especially the mini car market. According to the data, from January to July 2021, the retail sales volume of Hongguang MINIEV was 188,600 vehicles, 36,300 Chery ants, 23,450 Kelaiwei and 16,800 zero-running T03 vehicles in the same period. According to the data, Hongguang MINI, which sells for 288 - 43,600 vehicles, occupies an absolute dominant position in mini-cars, while mini-cars with a price higher than 50,000 yuan are basically maintained at about 5000 vehicles. Baojun KiWi is still difficult when the price is slightly higher and there are many competitive products at the same level.

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