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Is it possible to sell tens of thousands of dollars a month? On September 1st, ideal Automobile took the lead in releasing new car delivery data. In August, ideal Automobile delivered a total of 9433 ideal ONE, with a total delivery volume of 48176 vehicles from January to August in 2021. Judging from the monthly data, the ideal car delivery volume has set a new record, delivering more than 9000 vehicles for the first time, which is expected to continue to lead NIO and Xiaopeng to become the number one brand in sales of new car-building forces. From the perspective of cumulative sales, there is still a certain distance between the ideal car and the NIO car, but the gap between the two companies is constantly narrowing. If the ideal car can maintain its growth in the future, we do not rule out the possibility that the ideal car will surpass it this year.

From the product point of view, there are three models of EC6, ES6 and ES8 for sale, while Xiaopeng has two models for sale: Xiaopeng G3i and Xiaopeng P7, while the ideal car has only the ideal ONE for sale, and the ideal car relies on only one model, with a cumulative delivery volume of more than 80, 000 vehicles in 20 months. The performance of the ideal car is stronger than any domestic car-building brand.

On May 25, 2021 ideal ONE models were officially launched, and the new car was upgraded in terms of configuration, with a price of 338000 yuan and 348000 yuan. The new model does not change much in appearance and interior, mainly in the software and hardware of the auxiliary driving system and configuration adjustment and upgrade, the new car added / upgraded AD advanced driving assistance system, Gaud HD map, double "range 3" chip and other configurations, the power system is still composed of a 1.2T three-cylinder engine and generator, pure electric mileage 188km, integrated mileage 1080km. As a modified model, the ideal ONE has not changed much in appearance, but the product configuration and intelligence are higher, which also attracts many consumers to pay the bill.

For the launch of the new model, ideal car CEO Li Xiang said, "sales in September are expected to exceed the target of 10,000 vehicles." The president of ideal Automobile further explained the source of the goal: to achieve this goal, one is that the 2021 model is very competitive and is the best nanny car at present. Second, the ideal is rapidly expanding offline channels, there are already 75 stores. Based on the market performance of the ideal car in recent months, coupled with the demand stimulation of "Golden Nine and Silver 10", it is quite possible that the ideal car will be able to exceed 10,000 units in September, so the ideal car is expected to become the first brand to sell more than 10,000 cars. However, at present, the whole industry is suffering from the shortage of chips, and the ideal car needs to ensure an adequate supply of chips in order to ensure the timely delivery of products.

But. Li Xiang's ambitions do not stop there. Li Xiang said in an internal letter in February that he aimed to achieve a 20 per cent market share by 2025, that is, to sell 1.6 million cars by 2025. Li Xiang can achieve the set goals on time, no one can be sure, after all, four years of development, can not only make a brand from the trough to the peak, but also can fall to the bottom. As the leading car brand in China, the ideal car does have some differences compared with NIO and Xiaopeng, which may be the reason why it is favored by consumers in the market. However, compared with other car manufacturers, the biggest drawback of ideal car is in the product, there is only one model on sale, although ideal car says it will launch a full-size luxury add-on electric SUV in 2022, but the market is also full of uncertainties.

On August 30th, ideal Motor released its semi-annual report for 2021, showing revenue of 8.614 billion yuan in the first half of 2021, an increase of 207.8% over the same period last year. The net loss was 595 million yuan, an increase of 291.0% over the same period last year. It is not difficult to see that although the operating income of ideal car has more than tripled compared with the same period last year, the loss is as high as three times. In this regard, ideal Automobile explained that the main R & D work of ideal car in the first half of 2021 is to develop the X platform, inheriting the existing add-on electric vehicle platform of ideal ONE, and equipped with the next generation added-program electric power system. In addition, ideal Automobile also said that it will continue to invest heavily in self-developed self-driving and intelligent car technology.

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