AutoBeta(AutoBeta.net)09/02 Report--

According to the statistics of the Federation of passengers, in July 2021, Quan Zhi produced 0 vehicles. From January to July of 2021, the cumulative production of Quan Zhi Automobile is 1927 vehicles. Among them, the production of Guanzhi 3 is 0, Guanzhi 5SUV is 15, and Guanzhi 7SUV is 1912. From the relevant data, we can see that the production of Guanzhi almost stopped. According to earlier media reports, production at Guanzhi's Changshu plant has been suspended recently, and some employees have been transferred to Chery Holdings to assist in production.

Quan Zhi Automobile was founded in 2007 and is highly expected by Chery Automobile. In 2013, Qoros made its official debut in China, bringing its first car, the Guanzhi 3, which officials say will target mainstream joint ventures such as Volkswagen and Toyota. However, during the period when Chery took control of Qoros, its development was not smooth, sales remained low, performance continued to lose money, and members of the original management team left one after another. In October 2017, he Goth, vice president of Qoros Automobile, officially resigned, which led to the gradual disintegration of the once proud "international team". In December 2017, Guanzhi Automobile released, Baoneng Group strategic investment Guanzhi Automobile has become a major shareholder, forming Baoneng, Chery Automobile, Quantum shareholders holding. Guanzhi also officially changed hands with Baoneng, which took a 51 per cent stake in Guanzhi for 6.63 billion yuan. In January 2019, Baoneng again bought a 12 per cent stake in Quantum for 1.56 billion yuan, increasing Baoneng's stake in Quan to 63 per cent.

After Baoneng Group took over Qoros, Qoros sales soared to 62000 units in 2018, an increase of 315% over the same period last year, but in fact, Quan's real sales were not very satisfactory. in fact, most of it comes from Baoneng's linked cloud car rental business, rather than the personal consumer market. Baoneng won an order for 95000 units for Guanzhi through its associated car rental company, which is also seen as the most direct reason for the short-term surge in Qoros car sales. Due to product quality, product power and slow iteration of updates, Quan Zhi did not improve much after Baoneng took over, and even product line updates and new car progress came to a standstill. Quan Chi car sales quickly fell to 21900 in 2019 and then to 14600 in 2020. According to the Federation of passengers, Qoros sold 280 vehicles in June, compared with 44380 from January to June this year, mainly from Qoros 7.

After more than ten years of establishment, Quan Zhi Automobile was once on the verge of danger. Fortunately, Bao was able to bring capital into the company at the end of 2017. After the acquisition of Qoros, Baoneng Group has high hopes for Qoros. Yao Zhenhua, chairman of Baoneng Group, announced at the Qoros Automobile Dealers Conference in 2018 that for five consecutive years starting from 2018, 10 billion yuan will be invested in new car research and development every year, and 26 new models are expected to be launched by 2022. However, it is worth noting that at present, Baoneng is also exposed to be in deep financial problems. at the beginning of this year, due to financial problems, Baoneng's manufacturing bases in Kunshan, Jiangsu and Kunming, Yunnan, were suspended. Up to now, the above construction site is still in a state of suspension. In addition, I learned from the people's Daily online-leader's message board that many netizens left messages that Baoneng Motor had arrears of wages, delayed payment of wages, and severance of social security payments. on August 12, Yao Zhenhua, chairman of Baoneng Group, attended the symposium on young cadres of Baoneng Group in 2021. Responding to relevant questions, Yao Zhenhua said that Baoneng Group has always given priority to credibility over the past 29 years, will resolutely pay every penny, and put forward four specific measures to solve the problem.

On February 18 this year, Toshiaki Otani, executive vice president of Baoneng Automobile Group, sent an internal email to all employees. Toshiaki Otani revealed in an email that five models of Baoneng's Qoros brand will be released in 2021, and the high-end car brand and the first electric car in preparation will be released and sold this year, the first electric vehicle product for high-end brands such as Standard Tesla and Ulai. Earlier, Cui Dongshu, secretary general of the Federation of passengers, pointed out in an interview with the media that "the view that the innovation of automobile products is not effective, and that the aging of products is out of touch with the mode of the times is the main reason why Guanzhi Automobile has been abandoned by the market." If the Guanzhi brand can release five models in 2021, what kind of fate will Qoros usher in?

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