AutoBeta(AutoBeta.net)09/02 Report--

On Sept. 1, a spokesman for Xiaomi Company announced on Weibo that it had officially completed its industrial and commercial registration. The name of the company is "Xiaomi Automobile Co., Ltd." with a registered capital of 10 billion yuan. Lei Jun was appointed as a legal person and headquartered in the capital Beijing. In addition, a photo issued by Xiaomi shows that the 17 soul figures of Xiaomi Automobile have finished forming a team. it is understood that this team is a combination of three generations of Xiaomi backbone of "old, middle-aged and youth" and new elites in the automobile industry. It is worth noting that Li Tian was originally the designer of BMW's previously released flagship model iX.

According to previous media reports, Li Tianyuan is the one Xiaomi spent more effort poaching and is the only one of the 17 people who joined Xiaomi's car-building team from a car company. Li Tianyuan graduated from Southwest University of Science and Technology in 2009, worked at Huaguan of the Great Wall from 2009 to 2011, worked at PSA China Design Center from 2011 to 2012, worked at BMW Designworks from 2012 to 2016, and began to work in BMW iUniver M department in 2016. The shape of BMW's flagship model, the iX, was designed by Li Tianyuan. In view of Li Tianyuan's experience, the shape of Xiaomi car is also worth discussing by netizens. Some netizens said: will there be big nostrils?

Xiaomi Group said that in the five months since it announced its entry into the automobile industry, the Xiaomi automobile team has conducted a large number of user research and industry chain investigations, and conducted more than 2000 interviews. Visit and in-depth communication with more than 10 industry counterparts and dozens of industry partners, while vigorously promoting the product definition and team building of the automobile. So far, Xiaomi has formed a team of about 300 people.

Since June, Xiaomi's official website has been recruiting people related to the automobile industry. From the published pictures, the recruitment positions include data platform, vehicle infrastructure, decision planning, millimeter wave algorithm, development tools, front-end platform development, embedded software, control, perception, high-precision map, simulation platform and so on. On July 28th, Lei Jun, chairman of Xiaomi Group, announced through Weibo that Xiaomi launched the recruitment of its self-driving department, recruiting the first batch of 500 self-driving technicians.

It is not difficult to see that Xiaomi has been visiting car companies to seek cooperation while starting to recruit self-driving talents after it announced that it is building cars, which also fully demonstrates its sense of urgency to build cars. As for the setbacks that will be encountered on the way to building cars, Lei Jun said bluntly, "We can afford it." However, it is not easy to find a way to survive in the field of car building, and it will still be a great challenge.

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