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Today, Dongfeng scenery released the official picture of the convertible version of Fairview 500. the new car is based on the ordinary version of the car, with a dreamy pink body color on the exterior and black elements in the net format on the inside. the overall shape looks very amazing and beautiful.

In appearance, the new car basically continues the design of the ordinary version, with matrix grille matching large air intakes on both sides of the front bar, large-size air guide grooves on both sides of the dangerous bar, and penetrating silver strips. From the side, Dongfeng scenery 500 convertible version uses a double waistline design, using large-size double Wufu rims, with pink brake calipers inside, and the vehicle layout is a two-door convertible layout.

In terms of interior decoration, the new car also uses a large number of pink elements, including the center console, door plates, seats and so on, which all echo the appearance, with a three-spoke flat-bottomed steering wheel, a suspended central control screen and a circular air conditioning outlet. On the power side, the new car will be equipped with a 1.5T turbocharged engine that matches the CVT gearbox. Although the official did not release the specific power parameters of the new car, but with reference to the current scenery 500 model, its maximum engine power is 150 horsepower and peak torque is 220N ·m.

Interestingly, the official slogan for the new car is "who says fierce men are not suitable for pink", which means it is a model built for fierce men. As we all know, pink represents the attributes of loveliness, sweetness and tenderness, which does not match the image of a fierce man. Perhaps this hue difference your pole to create a special publicity effect, attract the attention of consumers, but which "fierce men" will buy such a model, this is also the result we expect to see.

Dongfeng scenery is one of the three independent brands of Dongfeng Automobile Brand, and it is the best developed among the three independent brands. the brand was established in 2008 and is an important attempt for Dongfeng well-off businessmen to transfer. After the establishment of the company, with the help of Dongfeng well-off micro-face models, launched the best-selling model scenery 580. Public data show that Dongfeng Fengfeng sold 271000 vehicles in 2017, of which Fengfeng 580 ranked among the top 10 of the national auto brand SUV with a total sales of 180000 vehicles. At this point, the brand influence of Dongfeng scenery has expanded and has come to the fore in the automobile market. However, after entering 2018, Fengfeng 580 sales almost halved, Dongfeng scenery began to remain in the doldrums.

At present. Dongfeng Fengfeng has five SUV models, including Fengfeng 580s, Fengfeng 580Pro, Fengjing ix5, Fengjing ix7, Fengjing S560, and Fengjing 330s and Fengjing 370/S370. Among them, Dongfeng Fengfeng has the highest sales, but its sales are also declining. According to the relevant data, Fengfeng 500 sold 2189 vehicles in July, and the cumulative sales from January to July were 21684.

With the rapid rise of independent brands, the competition in the SUV market is also intensifying. Consumers have more and more products to choose from, and products that lack technological advantages and brand advantages will eventually be eliminated. In the domestic automobile industry, the track is becoming more and more fierce. if it is not to be eliminated by the market, it is necessary to change the style of its products and brands. Dongfeng scenery launched the 500 convertible version of the model, which may be one of the changes it has made. in the final analysis, however, it is still a matter of brand details. Dongfeng independent brand has a low sense of existence in the market, and it is necessary to enhance product advantages rather than marketing gimmicks.

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