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With the advent of the digital age, car companies have also changed their car labels one after another. Yesterday, smart also announced that it changed its brand logo and officially launched a new brand logo around the world. Compared with the old design, the new logo design shows a dynamic flow effect. The official interpretation is that it gives it the characteristics of more technology, less extravagance, dexterity, creativity and imagination, reflecting the comprehensive transformation of smart to electric and intelligent, symbolizing the brand image of smart.

For smart's new logo image, netizens also said one after another: the new model feels more harmonious and flattened, which is a major trend.

In recent years, a number of car companies have used more flat logos, such as Nissan, Volkswagen, Toyota, BMW, Kia and other brands. Volkswagen replaced the new logo in 2019, the new logo style appears more concise, compared to the previous logo, Volkswagen's new flat brand logo looks more refined. Also following the logo flattening design is Kia. As early as last year's Geneva Motor Show, Kia released a new concept car, the Imagine, with a new logo. Compared with the original logo, the new car logo is more simple and smooth and younger. In 2020, Nissan also announced the official launch of the new brand LOGO. Nissan's new LOGO uses a black-and-white flat design.

It is understood that this change in design style from complexity to simplicity is mainly due to the fact that 2D flat design can highlight the key points and convey the core information more intuitively, followed by "lightweight", which can make the later dissemination and application more flexible and convenient for digital applications. For car companies, changing the standard also means the self-innovation of the future fate of the brand.

When the smart entered the US market in 2008, people may have sold 25000 vehicles at the beginning of the year out of interest in the small size of the smart, but then sales of the urban car continued to decline in North America, withdrawing from the US and Canada at the end of 2019. According to relevant data, during the 19 years of Daimler's 100% holding of the Smart brand, the cumulative loss was about 4 billion euros. In March 2019, Daimler held hands with Geely and announced that the two sides would form a joint venture to jointly operate and promote the transformation of the Smart brand around the world, with a view to building Smart into the world's leading high-end electric smart car brand. The joint venture is headquartered in China and is 50 per cent owned by both sides. The new generation of pure electric Smart will be designed by Mercedes-Benz's global design department and Geely Holdings Global R & D Center will be responsible for engineering research and development. The new model will be produced in a new factory in China and is expected to be launched and sold around the world in 2022. In May this year, smart officially released design sketches for its new all-electric SUV model, claiming that the new car would be positioned as a compact SUV. On September 6th, smart Concept#1, a brand new concept car under the smart brand, was officially launched. It is understood that the new car is positioned as a compact pure electric SUV, which will be built based on Geely's vast SEA architecture, with Mercedes-Benz in charge of design and Geely in charge of engineering research and development, and plans to be officially listed next year. It also means that the Mercedes-Benz built by Geely may be available to you soon.

A fresh start, Smart has its own anxieties. Some industry insiders said that in the Chinese market, where large space and high configuration occupy almost all consumers' preference for car purchases, smart targeted young minority consumers at the beginning of its appearance and is destined never to become a mainstream model. Although electrification will become a major way out for minicars and small cars, due to the limited short-term market space, the scale of product sales is difficult to expand, and the late loss of the smart brand is still inevitable.

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