AutoBeta(AutoBeta.net)09/08 Report--

According to the Financial Associated Press, industry insiders close to FAW Audi revealed that FAW Audi had stopped production on a large scale in September due to lack of cores. At present, the production situation of the factory is to work for several days and take a few days off. Among them, A6L is scheduled to produce only one day in September.

Relevant media visited Audi 4S store in Beijing, a Beijing Deoda 4S store sales consultant said: "A6L only show cars at present." Since August, the supply of domestic models has been very tight, A6L used to enter dozens of cars a month, now only single digits, and there is no guarantee. "however, if you book the pick-up cycle now, it will take about 2 months. But some 4S stores no longer sign orders, because the enterprise supply can not be guaranteed. " A salesperson at another Beijing Ruibo Xiangyun 4S store said that the A6L currently has only front-drive models and no other models. "if you make a reservation, it's not easy to say how long it will take to mention the car."

In fact, the news that FAW Audi was affected by the lack of core was reported by the media many times earlier. In August, the media exposed a "notice" that FAW-Volkswagen Audi stopped production due to a shortage of chips. according to the "notice", due to the continuous shortage of vehicle main control chips, all models involving A6L, A4L and Q5L production lines will face stoppage. With regard to the chip recovery time, FAW-Volkswagen Audi said in the notice that according to the spare parts purchase plan provided by Germany, the recovery time is expected to be the first quarter of 2022. After the restoration, we will directly produce the modified model, and no longer produce the current model. However, with regard to this news, FAW-Volkswagen Audi and Audi China both said that the content in the "notice" is "false news".

In addition, in July, a suspected Audi notice to franchisees was exposed, which read: "due to the global epidemic, Audi's remote control key chip capacity is insufficient. Since July 5, 2021, the following domestic Audi models are delivered with only one remote control key and one mechanical key tooth, and the affected vehicles can be identified by the new equipment number" SOP ". After the production capacity is restored, FAW-Volkswagen Audi sales Division will promptly issue the action notice of the remote control key, and the dealer will deliver the second remote control key for the user. if you have any questions, please contact the marketing room of domestic car products. As can be seen from the picture, the models affected by the lack of chips are Audi A4L, Audi Q5L, Audi Q5L Sportback, Audi A6L, Audi A6LPHEV, Audi CKD e-tron.

According to the relevant sales data: Audi A6L sales of 17879 vehicles, A4L sales of 9201 vehicles, Q5L sales of 12223 vehicles. Audi sold 16808 A6L, 3562 A4L and 10085 Q5L in July. By comparison, it is not difficult to see that the sales of Audi's three leading models all show a sharp decline. From the above signs, FAW-Audi is indeed affected by the shortage of chips. Prior to media visits to FAW-Volkswagen Audi 4S stores in Beijing, Shanghai and other places, they all told the media that due to the shortage of chips, many FAW-Volkswagen Audi 4S stores no longer have A4L, A6L, Q5L existing cars, and only accept orders for sales. However, due to the influence of "lack of core", the preferential range of FAW-Volkswagen Audi terminal market is reduced. At present, the discount of Audi A6L is about 9.5%. With the arrival of "Golden Nine and Silver Ten", the preferential strength in the future will be further reduced.

It is not only FAW Audi that is affected by the chip shortage. Many auto companies in the global automobile industry have announced that they have stopped or reduced production because of the cut-off of the supply of chips. Recently, Volkswagen CEO Herbert Dis said in an interview with CNBC: "We are losing the Chinese market because of the shortage of chips." In December 2020, Volkswagen Group said that due to chip shortages, its plants in Europe, North America and China were expected to cut production by 100000 vehicles in the first quarter of this year. Honda announced on January 7 that it would cut production by 4000 vehicles in January due to a shortage of semiconductor chips in vehicle control systems. Toyota announced on January 8 that it would reduce production of its Tantu pickup truck at its Texas assembly plant by about 40%. On January 11, Ford announced that its manufacturing plant in Louisville, Kentucky would stop production for a week due to a shortage of chips and related parts, Ford Richter and Lincoln adventurers suspended production, and the plant would temporarily lay off about 3900 people; in addition, Nissan, FCA, Audi, BMW, Daimler and other car companies were also affected by the chip shortage.

In August, due to the severe epidemic in Malaysia, the Malaysian state imposed a blockade to stop the spread of the coronavirus, causing many chipmakers to close their factories in Malaysia, which undoubtedly exacerbated the shortage of semiconductors and other components. In the short term, the shortage of chips will continue to affect the auto industry. Cui Dongshu, secretary general of the Carriage Association, predicted that with the sharp increase in industrial investment, the strong chain complement chain of the independent chip industry chain is constantly improving, and it is expected that oversupply will inevitably be the reality of the chip market next year, so it is necessary to rationally respond to the reality of chip shortage. at the same time, we should also reasonably guide the retention of orders to meet the restorative growth of the car market in the fourth quarter and even next year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat