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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)02/17 Report--
At the annual meeting of BYD Greater China held in Shenzhen, we learned from relevant sources that two new heavyweights have been added to BYD's styling team. in addition to Iger, who joined BYD in 2016, Ferrari and Mercedes-Benz designers have also been poached by BYD.
According to BYD's official news, the former Ferrari exterior design director JuanMa L ó pez (Huan Ma Lopez) and the former Daimler Mercedes-Benz interior design director Michele Jauch-Paganetti (Michelle Gapanetti) have officially joined BYD's styling team, and three well-known designers will lead BYD's latest design, which is expected to give BYD a new look.
At present, Iger, the father of Audi R8, holds the position of styling director of BYD, while Huan Ma Lopez serves as chief exterior director of BYD, and Cheryl Gapanetti serves as chief interior director of BYD.
Huanma Lopez has been responsible for the design of Ferrari Portofion, LaFerrari, 458,488 and many other well-known sports cars. Ferrari is also one of the most well-known sports car brands in the world. He has also worked at Seattle, Audi and Lamborghini, including Lamborghini Aventador, Lamborghini Gallardo, Audi Allroad quattro and other brands. He has been walking in the sports car world, what kind of design will he bring to BYD?
In addition, the Swiss designer Michele Jauch Paganetti (Paganetti) was previously the head of Mercedes-Benz Italy Design Center, which focused on the interior solutions of Mercedes-Benz models. He once led the interior decoration work of a new generation of Mercedes-Benz S-Class and C-Class, further explaining the interior style of creating luxury cars.
In the past two years, there has been more innovation and recognition in the design style of BYD's models, which has changed the previous "killing Matt" style. Such as BYD's new generation of Tang's Dragon Face family Facebook, the new design language also makes this car have a high degree of recognition, a significant improvement over the previous generation of models.
I believe that with the joining of these two well-known designers, the design of BYD will tend to be more mainstream and even internationalized. Or does BYD plan to hit the top end and build its own luxury brand?
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