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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)09/10 Report--
Today, according to 36 Krypton, Xiaomi has been discussing cooperation with the parts company in recent months and revealed its preliminary plans, according to people familiar with the matter. One of the sources said that Xiaomi plans to launch a new car in each of the next three years after its debut in 2024, with a total sales of 900000 cars in the next three years. Xiaomi Group said it would not comment on the news.
Although Xiaomi "does not comment", but earlier in a live event, Xiaomi Lei Jun said that the timetable for electric vehicles is about three years. Wang Xiang, president of Xiaomi Group, also talked about the impact of chip shortage on car construction on a conference call earlier: "lack of core has no impact on us. The cycle of automobile research and development is long. It may take three years to make a good car. I do not think that the shortage of chips will last for three years. We do not consider this problem now, and Xiaomi's car building is still in its early stage."
Since Xiaomi announced car-building in March, it is not difficult to see that it has begun to speed up its car-building pace in terms of talent and technology. on September 1, Xiaomi announced the formal completion of industrial and commercial registration, the company name is "Xiaomi Automobile Co., Ltd." with a registered capital of 10 billion yuan, Lei Jun was served as a legal person and was headquartered in the capital Beijing. Xiaomi Group said that in the five months since it announced its entry into the automobile industry, the Xiaomi automobile team has conducted a large number of user research and industry chain investigations, and conducted more than 2000 interviews. Visit and in-depth communication with more than 10 industry counterparts and dozens of industry partners, while vigorously promoting the product definition and team building of the automobile. So far, Xiaomi has formed a team of about 300 people. On Aug. 25, Xiaomi Group announced that it had entered into a share purchase agreement with relevant contractors of Deepmotion, a self-driving technology company, for a total transaction value of about $77.37 million. For now, as a cross-border player, buying a self-driving company seems to be a shortcut to achieve the landing of a project or product in a short period of time. It was reported earlier that Hyundai Motor Group is putting up for sale the second factory of its joint venture Beijing Hyundai in Beijing, and Hyundai is in talks with domestic electric car companies such as Xiaomi Motor. However, with regard to the news, Beijing Hyundai insiders responded that the online report that "Beijing Hyundai intends to negotiate with Xiaomi to sell the second factory" is false, the news of negotiating the sale is subjective, and Beijing Hyundai has no related plans.
As for Xiaomi's first product, Lei Jun said earlier that the pricing range of Xiaomi's first product would be between 10 and 300000, positioning it as a mid-to-high-end model. At present, it is still difficult for Xiaomi to sell a total of 900000 cars in three years. Some industry insiders believe that, "the automobile industry is a scale victory, but among the existing large companies, none of them can achieve a breakthrough in the scale of one million vehicles in a short time." In addition, for Xiaomi, it is still a layman in building cars, and car hardware is not what Xiaomi is good at. In addition, Xiaomi's competitors in the future market include not only the transformation of traditional car companies, but also new car-building forces such as NIO, Xiaopeng, ideal, and so on, which also brings great challenges to Xiaomi car-building. If Xiaomi Group can not land its products in a short period of time, it will be more passive for Xiaomi Automobile.
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