AutoBeta(AutoBeta.net)09/13 Report--

On Sept. 13, Dongfeng Yueda Kia Jiahua officially launched four new models with a price range of 28.89-339900 yuan. As the first global model after Dongfeng Yueda Kia brand reshaping, the market attention of the fourth generation Jiahua is no less than that of other models, and now the new car is officially on the market, and the price has triggered a heated discussion in the industry.

From the perspective of development history, Kia Jiahua and Honda Odyssey, Toyota Sienna and other models were born in almost the same period. South Korea's Kia launched the first generation of Jiahua in 1998. At that time, Jiahua was positioned as a global model. In addition to the Korean market, it was also exported to the United States, the United Kingdom, Australia and other countries, and achieved good sales results. In 2004, Dongfeng Yueda Kia officially introduced Jiahua, a competitor's Buick GL8. However, Dongfeng Yueda Kia has already reached the end of its life cycle when it introduced Jiahua, the competitiveness of the model is not strong, and the brand influence is not as good as Buick, so the performance of the first generation Jiahua in the Chinese market is not optimistic. this model has also gradually faded out of the eyes of consumers. In 2005, Kia launched the second-generation Jiahua, and Dongfeng Yueda Kia has abandoned this model, but imported the whole car into domestic sales, and changed its name to "VQ" or "Weike". After many years, Dongfeng Yueda Kia once again introduced Jiahua model, changed into a new brand logo, and became the first global model introduced after Dongfeng Yueda Kia brand Huanxin.

From the point of view of appearance, domestic Jiahua adopts a new design language and is based on overseas fourth-generation models made in China. The front face of the new Kia Jiahua is highly recognizable, the trapezoidal matrix front face is combined with a unique headlight group, and the suspended roof matches the chrome plating design of the rear of the body. The rear of the car adopts the design of through-type taillights, which echoes with the front face. In terms of size, the length, width and height of the new car are 5155/1995/1740mm, and the wheelbase is 3090mm, providing seat layouts such as 2'2, 2'2'3, 2'2'2 and so on.

In terms of interior decoration, the new Jiahua also uses the latest design language, and the 12.3-inch LCD dashboard and 12.3-inch central touch screen use the popular joint screen design. The volume knobs, temperature buttons and other common control keys in the central control area are all physical design, and the rest of the function buttons are touch-control interaction. In terms of power, the new car will be equipped with a 2.0T turbocharged engine G4NN produced by Shandong Hyundai Weiya Automobile engine Co., Ltd., with a maximum power of 171kW (233hp) and a transmission matching eight-speed automatic transmission.

Dongfeng Yueda Kia Jiahua introduced the fourth generation model, the product power and competitiveness have been significantly improved, but there is still a lot of development uncertainty. "We know very well that it is very risky for Kia to lose its price competitiveness," Liu Changyi, general manager of Dongfeng Yueda Kia, said at Kia's fourth-generation Jiahua National Test driving Conference. " But he also believes: "if consumers do not recognize the Kia brand, it is useless to raise product prices no matter how high." Therefore, I will continue to improve the brand image, let more consumers recognize the Kia brand, recognize the model production power, so that the price increase is meaningful. "

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