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Recently, a publicity poster circulated on the Internet shows that BMW buys BMW used cars at invoice price, including BMW 3-Series, BMW 4-Series, BMW 5-Series, BMW X3 and other models. The new car is required to be licensed from January 1, 2020 to July 31, 2021, with a mileage of no more than 15000 km and no accidents or structural losses. The poster shows that the deadline for the event is October 31, 2021. It should be noted that there are BMW logo and BMW used car LOGO at the top of the poster, but no conclusion can be drawn on the authenticity of the poster.

According to the official website of BMW used cars, for example, a long axle version of BMW 320Li registered in February 2021, the official guiding price (including purchase tax) is 318900 yuan, the car has traveled 5894 kilometers, and the official used car price is 288000 yuan. For example, the official price of a BMW 325Li long-axle version registered in July 2020 is 376800 yuan. The car has traveled 32500 kilometers and the official price of a used car is 336800 yuan. From the perspective of some models, the official selling price is still relatively high.

However, in response to the news that BMW is suspected of buying back used cars at invoice prices, some netizens believe that the shortage of chips should lead to a shortage of new cars, and the demand for used cars will increase accordingly. Buying back used cars will not only expand resources for the showroom, but also meet the needs of more consumers to buy cars.

Previously, some Mercedes-Benz dealers used a similar way to buy back used cars at invoice prices. According to the screenshot of the network, a Mercedes-Benz 4S store buys back some models sold within a year and a half, including C-Class, E-Class, GLC, Maybach, etc., with a mileage of no more than 20000 km, no accident and no structural damage, and can enjoy ticket price repurchase after testing. The deadline for the event is September 30, 2021. In addition, a Mercedes-Benz 4S store in Zhejiang repurchased some Mercedes-Benz E-Class and GLC models at ticket prices, and even "increased price buybacks" for some new E300L models. For the repurchase of used cars, 4S stores said that there are still profits, such as car discounts at that time, as well as manufacturers' incentive policies, "buyback is a win-win thing."

At present, many car companies around the world have been unable to carry out normal production and sales, and many car dealerships do not have existing cars to sell, and even begin to sell exhibition cars, which has affected the operation of distribution stores to a certain extent. In this case, some 4S stores also began to attach importance to the official used car business. According to the analysis of people in the industry, the promotion of policies, the entry of car companies, the improvement of awareness of used car dealers, the change of consumers' concept of used cars and other factors have given the used car market a leap with great potential. At the same time, in the environment of chip shortage, dealers can not only benefit both sides of the transaction and the platform by establishing a benign buying and selling mechanism, but also release consumers' suppressed demand for cars.

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