AutoBeta(AutoBeta.net)09/18 Report--

Lu Hao, who just joined Nashi Automobile and served as chief experience officer, was taken away by police in Shanghai on Sept. 16 for an unknown reason, according to several media reports. In this regard, the journalist checked with the car, the person in charge of the car replied: "Lu Haogang joined our company, is still in the probationary period, the reason is not clear."

According to the data, Lu Hao has more than 20 years of integrated marketing experience in the automotive industry, has worked in auto companies such as Jaguar Land Rover and Guangzhou Auto Fiat, and has served as general manager of the polar fox division of BAIC New Energy ARCFOX and vice president of Faraday's future brand and products. Prior to joining Nahan Automobile, Lu Hao was fully responsible for the marketing innovation planning of electric vehicle products under the Ford and Lincoln brands in Ford China.

On August 27, Naha Automobile announced the appointment of Lu Hao as the Chief experience Officer of Naga Automobile, which is fully responsible for user operation and product experience business, and reports to Zhang Yong, co-founder and CEO of Naga Automobile. It is worth mentioning that the car was taken away by the police for investigation less than a month after joining the job, and there was a lot of discussion in the industry, and some sources speculated that it might have something to do with its work experience in BAIC New Energy, because people related to BAIC New Energy have recently been notified to cooperate with the investigation, and the specific reasons for the investigation have yet to be officially announced.

As a brand of new power in car building, it is necessary to quickly establish a brand image in the market, and there is no room for blemish events. Previously, in August this year, a senior executive of Naha Automobile wanted to invite unscrupulous artist Wu Yifan to endorse the brand in order to create hot spots for hype. Subsequently, Naha Automobile issued a public statement, immediately fired the market leader Peng Gang, and fired all those who made inappropriate remarks at the same time. In this case, Lu Hao was taken away by the Shanghai police, more or less has a certain impact on the car, but in the case of unknown reasons for the investigation, the impact is also unknown, which is not easy to judge.

At present, the domestic car building new power brand is in the stage of rapid layout. In August this year, Naha Automobile ranked ahead of car brands such as Xilai Motors and Zero cars with 6613 new car deliveries, and entered the first camp of car brands for the first time. In the two months of gold, silver and silver, Naha is expected to have a better market performance. Under the background of continuous improvement in market performance, we should be more cautious and serious in terms of products, services and marketing.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat