AutoBeta(AutoBeta.net)09/21 Report--

Previously, a promotional poster circulated on the Internet showed that BMW bought back BMW 3-Series, BMW 4-Series, BMW 5-Series, BMW X3 and other models at invoice prices, requiring new cars with a license time of "January 1, 2020-July 31, 2021". The mileage is no more than 15000 kilometers, no accidents, structural losses, etc., and the activity deadline is October 31, 2021.

Coincidentally, a Mercedes-Benz 4S store buys back some models sold within a year and a half, including C-Class, E-Class, GLC, Maybach, etc., with a mileage of no more than 20000 km, requiring no accidents and no structural damage, and can enjoy ticket price buyback after testing. The deadline for the event is September 30, 2021.

After Mercedes-Benz and BMW, Audi also buys back used cars at "ticket prices". According to the relevant pictures, an Audi brand dealer in Zhengzhou recycled used cars at a high price, but only accepted 2019, 2020 and 2021 Audi A6L models. it is required to buy back the vehicle without accident, no blisters, no fire, no water and other serious damage to the vehicle, no major modification. In addition, the dealer requires no more than 30, 000 km for 2019 models, 20, 000 km for 2020 models and 10, 000 km for 2021 models. Unlike Mercedes-Benz and BMW, the Audi dealer gave the price directly in the poster.

In view of the high-price repurchase of used cars by the BBA brand, some netizens believe that the shortage of chips should lead to a shortage of new cars, resulting in an increase in demand for used cars. Buying back used cars will not only expand resources for the showroom, but also meet the needs of more consumers to buy cars.

As we all know, September and October are the traditional peak season for car sales, but due to the continuing shortage of chips, the production plans of many car companies around the world have been affected, resulting in a shortage of demand in the end market. many dealers have no cars to sell, and consumers have delayed picking up cars. Take Audi brand as an example, according to the Financial Associated Press, FAW-Audi's current production situation is a few days off due to a serious lack of chips, while A6L produces only one day in September.

In addition, according to the inventory early warning index survey of Chinese automobile dealers released by the China Automobile Circulation Association, the import-luxury brand index, the mainstream joint venture brand index and the independent brand inventory index all decreased in August compared with the previous month. Chip shortage has a great impact on import-luxury brands and joint venture brands, and the inventory index of import-luxury brands has fallen below the rise and fall line. It is not difficult to see that in the context of the global collective lack of core, joint venture, luxury brands have appeared "one car is difficult to find" situation.

So why do dealers buy back used cars at high prices? aren't they afraid of losing money? As demand exceeds supply due to a continuing shortage of chips, there are fewer discounts for automotive products in the end market, which means consumers need to spend more money on cars. However, due to the large discount range of luxury cars before, that is to say, the final transaction price is lower, even if it is repurchased at the ticket price at that time, according to the current market situation, dealers can still get more optimistic profits. Previously, the used car manager of the Mercedes-Benz 4S store revealed to the media that "due to the shortage of chips, there is basically no discount on the price of new cars. Some cars not only have to be sold at the original price, but also have to sell decoration products, and the prices of used cars have also risen sharply." so even if the high price is recycled, we can still make money. "

At present, the global core shortage can not be solved in a short period of time. Today, the end of the epidemic in Southeast Asia is a long way off, and its impact on auto parts and semiconductor production will continue for a long time. Eason Huamai, a well-known global market analysis company, released a report saying that the global semiconductor shortage will reduce the world automobile industry's production by as much as 7.1 million vehicles this year, and the chip supply disruption caused by the COVID-19 epidemic will extend the difficulties faced by the automobile industry into next year. The global chip shortage will not ease until the second half of 2022. Therefore, for a long time in the future, the shortage of joint venture and luxury brand models will exist for a long time. However, generally speaking, dealers as buyers, consumers as sellers, dealers buy back consumers' used cars at invoice prices, dealers not only do not owe but also make money, and cars that consumers have driven for several years are also sold at invoice prices. the positive side for both dealers and consumers.

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