AutoBeta(AutoBeta.net)09/22 Report--

Under the influence of the continuing lack of core, the performance of the automobile market in August was not optimistic, and sales of both mainstream joint venture brands and luxury brands showed a decline in August.

According to the statistical list of sales of traditional luxury brands in August 2021, BMW still has the highest sales among first-tier luxury brands, and instead of declining, sales have increased. After July, Audi once again led Mercedes-Benz, selling more than 60,000 vehicles. Second-tier luxury brands, Red Flag is second only to BBA, leading Lexus, Cadillac, Volvo and other brands, Infiniti, Acura, DS and other brands continue to be marginalized.

First of all, let's take a look at the first-tier luxury brands. BMW Audi Mercedes-Benz ranked in the top three, with sales of 69100, 60313 and 49776 respectively.

BMW's continued lead over Audi Mercedes-Benz is mainly due to the fact that BMW 3-Series and BMW 5-Series are strongly ahead of Audi A6L and Mercedes-Benz C-Class models, of which BMW 3-Series sold 15565 vehicles in August and BMW 5-Series sold 15325 vehicles. Both models sold 15000 vehicles, especially the BMW 3-Series, which has performed very strongly in recent months.

Why is the BMW 3-Series ahead of Audi Mercedes-Benz counterparts? In fact, at the beginning of the launch, the sales performance of the BMW 3-Series was not good, with low end-market discounts for new cars and a recall shortly after the launch, so that its sales continued to be suppressed by its peers. However, affected by the shortage of chips, other models do not have much supply in the terminal market, while the BMW 3-Series, which has a lower threshold for purchase, still has a discount of about 10, 000 yuan to 30, 000 yuan in the market. consumers will undoubtedly change their choices. In terms of total sales, the BMW 3-Series is currently the highest-selling luxury model, reaching 130400 vehicles, and if nothing happens, it will become this year's luxury car champion.

At present, the performance of Mercedes-Benz C-Class in the market is not optimistic, with sales of only 4903 vehicles in August. Even with Mercedes-Benz E-Class sales, it is not as good as a BMW 3-Series model, which may be caused by a shortage of chips. it could also be the switch between new and old models. At the Chengdu auto show, the new generation of Mercedes-Benz C-Class officially launched, in all aspects of it is more balanced, it is also likely to usher in a rebound in Jinjiu Silver Ten.

Let's take a look at second-tier luxury brands. In August, Red Flag once again won the top spot of second-tier luxury brands, followed by Lexus, Cadillac and Volvo.

Red Flag HS5 contributed most of the sales of the Red Flag brand in August. The data show that in August, Hongqi HS5 sold 13459 vehicles, Hongqi H5 8202, Hongqi H9 2289, Hongqi HS7 1112, and other models less than 1000. Why can Red Flag be ahead of Lexus, Cadillac and other brands? According to the monthly wholesale sales of Red Flag brand, its current supply is relatively stable, which ensures that sales in the terminal market will not occur waiting for cars, which also confirms that the chip has little impact on independent brands.

Lexus and Cadillac are perennial competitors, but the difference is that Cadillac is made domestically, and most models have a greater discount in the end market, while Lexus is an imported brand, not only in the end market, but also in the tax rate for car purchases. it can be said that there are two completely different ways of development. But even so, Lexus sales are no less than Cadillac.

After the realization of localization, Lincoln's sales in the market are booming, and adventurers, navigators and pilots have many advantages in price performance and product strength compared with competitive products. Especially in the case of the same price, the advantages of the power system are obvious, and you can naturally get good sales. However, the biggest disadvantage of the Lincoln brand is its brand awareness, which needs to be continuously improved compared with other luxury brands.

As for the tail of Infiniti, Acura, DS and other brands, sales in the market continue to be depressed. At present, Acura has CDX and RDX models on sale, and Infiniti has QX50 and Q50L models on sale. Whether it is Acura or Infiniti, sales in the market are very low, which is a far cry from Lexus, which is also in Japan. After Changan PSA was transferred by both shareholders, it was taken over by Baoneng Automobile and launched DS9, but it is also difficult for DS to rely on Baoneng to save life, Baoneng is busy, and in planning a new high-end brand, the DS brand can only rely on itself to rise.

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