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According to media reports, Volvo will be replaced with a brand new car logo. From the exposed pictures, the new Volvo logo uses a minimalist two-dimensional design, a change from the previous 3D design style. Volvo plans that the new logo will be officially loaded in 2023 for use by Volvo passenger cars and the Volvo Group (businesses including trucks, buses, construction machinery, etc.).

The biggest change in Volvo's new logo is that the elements have become simple circles, the existing 3D design style has been cancelled, and the visual effect has been flattened. It is understood that this change in design style from complexity to simplicity is mainly due to the fact that 2D flat design can highlight the key points and convey the core information more intuitively, followed by "lightweight", which can make the later dissemination and application more flexible and convenient for digital applications. Back in 2014, Volvo updated its logo so that the word "VOLVO", which was originally beyond the circle, was withdrawn into the circle and changed its background color to dark blue. In 2020, Volvo updated the logo again. Through the comparison of the new LOGO and the old LOGO, the new LOGO reduced the proportion of text in the design, adjusted the spacing between letters, and changed the color of the font from blue to black. For car companies, changing the standard also means the self-innovation of the future fate of the brand.

For an automobile brand, the car logo is the image representative of its enterprise, and it is of great significance to change the car logo. Earlier, automakers such as Kia, Volkswagen, BMW, Nissan, General Motors and BYD have all changed their labels one after another, and all adopted the design concept of minimalist style. The replacement of the new LOGO does improve the recognition of the vehicle and, to some extent, resonates with younger users, younger and more athletic.

The update of brand logo can be seen as a starting point for car companies to start again. Recently, according to Reuters, Geely holding Group is in in-depth communication with banks to launch Volvo car listing plans. Volvo plans to list in Stockholm, Sweden, at a valuation of about $20 billion. It is understood that the IPO will be led by Wall Street Goldman Sachs and Sweden's Nordic Bank, including BNP Paribas, Carnegie Bank and HSBC. According to sources, the listing date is scheduled for the end of September. If Volvo goes public, it will be one of the largest initial public offerings in Europe this year. It is worth noting that if Volvo successfully passes the listing, it can obtain high-quality financing channels in the capital market, rely on a large amount of funds to solve the funding needs of future product research and development, and promote Volvo to better embark on the transition from fuel vehicles to the electric era, which will also be a new starting point for Volvo. It is not difficult to see that new energy vehicles not only bring challenges to Volvo, but also give it a chance to overtake around the corner.

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