AutoBeta(AutoBeta.net)09/27 Report--

Recently, posters of BMW, Mercedes-Benz and Audi recycling used cars according to ticket prices have sparked a heated debate on the Internet. BMW certified used cars are recycling models licensed between January 1, 2020 and July 31, 2021, and the deadline is October 31 this year. In addition to the time limit on licensing, it is also required to drive models with a total mileage of less than 15000 kilometers. Some netizens analyzed that it is very likely that the recycling of used cars at invoice prices is to disassemble the used cars to get the chips in the cars, and then move the parts to the folding machine to sell them. In the absence of chips, such operations may be cheaper than buying and waiting for chips. BMW China's response to the news is not true. Mercedes-Benz China also said: "it is not an official event."

At present, as the global chip shortage continues to escalate, the lack of core makes it difficult for new cars to give birth. The pick-up cycle of new cars is longer and the discount is less, and the prices of many second-hand cars even exceed the arrival price of new cars. To a certain extent, this reason has also led to a gradual increase in consumer demand for used cars. According to August data released by the China Automobile Circulation Association, the trading volume of used cars in the first six months of 2021 was 8.43 million, an increase of 52 per cent over the same period last year.

In addition, according to the survey data of China Automobile Dealers inventory early warning Index released by the China Automobile Circulation Association, the inventory early warning index of automobile dealers in August was 51.7%, down 1.1% from the same period last year and 0.6% from the previous month. Inventory early warning index is close to the line of rise and fall. From the data released, we can see that the import-luxury brand index, the mainstream joint venture brand index and the independent brand inventory index all showed a downward trend in August. It is not difficult to see that the shortage of chips has a great impact on import-luxury brands, and its corresponding inventory index has fallen below the rise and fall line. And this year's gold nine silver ten also appeared many dealers have no cars to sell the situation, which also makes dealers have to think hard to come up with new marketing strategies. For example, activities such as recycling used cars at high prices according to ticket prices.

Some people in the industry said that through the way of ticket prices to buy back second-hand quasi-new cars, second-hand quasi-new cars have a certain profit margin, which can alleviate the embarrassment that dealers have no cars to sell. In addition, this activity may also be hyped by some dealers who want to stabilize the high value preservation rate of their brands.

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