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Dongfeng Nissan Qichen's brand-new model, Qichen Big V, was officially launched on September 27, with a total of four models with a price range of 9.98 yuan to 128800 yuan. It is understood that Qichen Big V is the first model launched after the Qichen brand is merged into Dongfeng Ri. it is also the blockbuster model of Dongfeng Nissan Qichen this year, positioning the compact SUV.

From the outside, the new car adopts the brand-new V-Galaxy family design style, which is very different from the previous Qichen models. The large-size forward air grille occupies most of the front face, and the internal shape of the grille also echoes the design elements of the Qichen triangle and echoes the name of Big V. From the side, the overall line of the new car is relatively simple, but it looks like a strong sense of strength. The tail design looks very exaggerated, using the through taillight design. In terms of body size, the length, width and height of the new car are 4562/1917/1617mm and the wheelbase is 2700mm.

Interior decoration, the overall use of a relatively simple design style, large-size LCD dashboard and central control screen connected together, in addition to window buttons and air-conditioning buttons, other operations need touch screen to achieve. In terms of power, Qichen V adopts 1.5TGDI direct injection turbocharged engine in cylinder, the maximum power is 140kW, the peak torque is 260N ·m, and the 7-speed dry double clutch gearbox is matched with the engine.

According to the data, Qichen brand was first a Dongfeng Nissan joint venture independent brand, which was launched on September 8, 2010. on Feb. 7, 2017, Qichen brand was officially independent, independent of Dongfeng Nissan and directly under Dongfeng Motor Co., Ltd., equal to Dongfeng Nissan. Dongfeng Nissan Qichen is also changed to Dongfeng Qichen On December 28, 2020, Dongfeng Automobile Co., Ltd. announced that in order to further improve the company's operating quality and promote the coordinated development of its businesses, it was decided to integrate Dongfeng Nissan passenger car Company and Dongfeng Qichen Automobile Company. Dongfeng Qichen Qichen Company will be under the management of Dongfeng Nissan, from an independent brand to the second brand of Dongfeng Nissan passenger car Company, and from a branch of Dongfeng Limited to a headquarters-level organization of Dongfeng Nissan.

Behind the return of the Qichen brand to Dongfeng Nissan is its continued downturn in the end market. Data show that the cumulative sales of Dongfeng Qichen from 2018 to 2020 were 134000, 123000 and 77700 respectively, a year-on-year decline for three consecutive years.

However, the Qichen brand, which returns to Dongfeng Nissan, will also have less market action in 2021. Qichen Big V is one of the important products of Qichen brand this year, but it is very difficult for Qichen brand to have a better market performance directly. As we all know, the 100000 yuan compact SUV market is mainly dominated by independent brands, such as Harvard H6, Changan CS75, Geely Boyue, Chuanqi GS4 and so on. These models all have a certain position in the market. Or for the above models, the biggest disadvantage of Qichen brand lies in brand awareness, which is also the reason why Qichen brand has been unpopular in the market.

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