AutoBeta(AutoBeta.net)09/28 Report--

Today, according to media reports, Hubei Xingji Times Technology Co., Ltd. founded by Geely Automobile Li Shufu signed a strategic cooperation agreement with Wuhan Economic and Technological Development Zone and officially announced its entry into the mobile phone field. It is understood that the headquarters of the project is located in Wuhan Economic and Technological Development Zone, positioning high-end smart phones, integrating global technology and resources, and serving the global market.

At the strategic signing ceremony, Li Shufu said: "Mobile phone is a portable Mobile device with rapid iteration, and an application carrier for electronic product market verification and software innovation, which can not only enable users to share innovative achievements as soon as possible, but also transfer some safe and reliable achievements to automobile applications, realizing close interaction between vehicle and mobile phone software technology." In the future, it has become a major trend to build a user ecosystem across borders and build an enterprise moat according to law. Mobile phones can link to the Internet of Vehicles and satellite Internet to create rich consumption scenarios and strengthen the ecosystem, providing users with a more convenient, intelligent and multi-screen interactive life experience with Internet of Everything."

Relevant information shows that Star Age is a company just established on September 26, and its legal representative is Shen Ziyu. Shen Ziyu previously served as an executive in Botai, a domestic automobile head player. After joining Geely, he was reused. At present, he serves as CEO of Yikatong Technology. As for Li Shufu's entry into the mobile phone field, earlier financial automobile quoted people familiar with the matter as saying that Li Shufu was preparing to build mobile phones. The report also pointed out that Li Shufu's mobile phone project is progressing very rapidly and has begun to look for talents in the industry. The company will set up offices in Wuhan, Shanghai and other places in Hubei Province, and even overseas.

It is worth noting that the headquarters of the project has been settled in Wuhan Economic and Technological Development Zone. Before that, Geely had deep cooperation with Wuhan. It is not difficult to see that Wuhan has become one of the industrial layout bases of Geely Holding Group. According to relevant information, on August 31,2021, Lotus Cars, a British sports car manufacturer, officially announced that its global headquarters was located in Wuhan. The global headquarters of Lotus will be built by Geely with a total investment of 6.3 billion yuan. In addition, Lotus will invest 8 billion yuan as factory construction expenses and 12 billion yuan as product and technology research and development expenses, with a total investment of 26.3 billion yuan in the early stage. At present, Lotus Wuhan production base located in Wuhan Economic Development Zone is under smooth construction. The project is committed to building a first-class modern luxury automobile factory, which is expected to be officially put into operation next year.

According to relevant data, Li Shufu, founder of Geely Automobile, has crossed other fields many times in recent years, such as testing refrigerators, automobile manufacturing, football investment, opening universities, etc. As for the cross-border problem of its industry, Li Shufu once said: Today's world has entered an era of free exploration of science and technology and cross-border integration of industries. Traditional thinking, single-field thinking and one-way thinking have not adapted to the needs of sustainable development of enterprises. "We must have the courage of self-denial and the ability to transcend ourselves, constantly improve the level of free exploration of science and technology and cross-border integration of industries, create new advantages in industrial chain and expand new friends in ecological circle."

At present, mobile phones, technology enterprises and other enterprises represented by Xiaomi continue to enter the car-making industry, while automobile enterprises begin to enter the mobile phone industry. For Geely, who has just entered the bureau, it is necessary to do high-end as soon as he enters the mobile phone industry, and it is not so easy to build high-end mobile phones in the current shortage of chips.

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