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On Sept. 30, the ES8 went on sale in Norway and opened its customer delivery. the new car launched two models, the standard version and the original version, with a price of 60.90-759000 Norwegian kroner, or 44.96-560400 yuan. The standard version and the original version will be equipped with two different capacity battery packs, 70kWh and 100kWh, respectively, with a maximum mileage of 500km under WLTP conditions. The new car price adopts a unified global pricing strategy, while adjusting local taxes, transportation and operating costs. In addition, the NIO Center in Oslo will also open for business from October 1, providing services such as mobile service vehicles and door-to-door pick-up and drop-off vehicles.

It is understood that NIO will also provide its energy services in Norway. BaaS battery rental service provides a comprehensive service of car power separation, battery rental, rechargeable and upgradeable. When purchasing a car, users choose to rent battery packs of different capacity according to their actual needs, and pay the corresponding service fee on a monthly basis. There is no need to buy battery packs. At the same time, Norwegian users who choose the BaaS service can enjoy the flexible upgrade service of the Xilai power exchange network and battery. CEO Alexander Schwarz of Europe said: the listing of ES8 in Norway is an important moment in the history of NIO. The first batch of European users will join the NIO user community. Norway is our starting point in Europe.

On May 6, NIO released its Norwegian strategy and announced its official entry into the Norwegian market, and will build a complete operating system consisting of cars, services, digitization and lifestyle to build a community with cars as the starting point. Li Bin said that to enter the global market now is to plant a seed, and we do not hope that the seed will immediately grow into a towering tree and blossom and bear fruit, which is not in line with the objective law; rather, we hope to establish a reputation for products and services. Eventually it will succeed. In addition, Li Bin said that the biggest difference between NIO and other enterprises in the process of entering overseas markets is that they all adopt direct sales and service networks. According to its earlier plan, in 2022, four more centres will be built in Bergen, Stavanger, Trondheim and Christian Sang in Norway. In 2022, the service and delivery center in Norway will cover the whole of Norway. ET7 will enter the Norwegian market next year. Li Bin said that in the future, we will integrate the needs of the local market and our own advantages, and introduce more products.

It is also a sign that NIO chose Norway as its first stop in the global market. As early as October 2018, NIO signed a strategic cooperation agreement with the Norwegian Electric vehicle Association. "as an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world," Li said. " "entering the global market has always been part of our plan. Norway was chosen as the first market outside China, mainly because Norway is very friendly to electric vehicles in terms of electric vehicle tariffs and environment. In terms of sales, the market share of Norwegian electric vehicles rose further in the first quarter of this year. " It is worth noting that the relevant data show that among the new cars sold in Norway, the proportion of electric cars is relatively high, and is on the rise. According to data, sales of pure electric vehicles in Norway accounted for 54.3% in 2020; according to an earlier forecast by the Norwegian Highway Federation, pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021. Perhaps it is for this reason that NIO chose the Norwegian market for its first stop. Li Bin has stressed that China is the most competitive market in the world. If NIO can survive here, it will certainly be able to adapt to the European market. The key is whether it is determined and patient enough. As for the listing of ES8 in Norway, Li Bin said that Norway is only the first stop for Wei to enter the European market. In 2022, NIO will enter five more European countries.

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