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On September 30th, WEY (Wei Brand) officially announced the official launch of the global retro dream program, which launched a recruitment campaign for the previously unveiled retro trend driver of the WEY brand. The content of the "retro Dream Project" is divided into three stages: September 29-October 12: the official platforms released the dream feast H5 and invited participants to name the "retro tide drive" and complete the "other side trait" test. Share the results poster to find the most matching soul partner Phase 2, October 13-October 15: the official conducted a preliminary selection of all the solicitation names, selected 20 high-quality names in line with the concept and tone of retro tide driving, and opened online public voting at the same time. Phase 3, October 16: the official TOP3 will be named according to the results of the vote.

Many netizens also commented on WEY's official announcement of the "global retro dream project": since it is retro, it should be called an ancient name: how about WEY Zhongxian? Simply called: old Wei, and other comments, and netizens said that all these gaudy copycats.

As for WEY's new retro trend driving model, it made its debut at the 2021 Chengdu Auto Show and is expected to be available after February 2022. In terms of appearance, the new car adopts a conical front of the retro design, the forward air grille adopts a super-large design, with a dense chrome-plated middle net, a side circular headlight group, and a through vent at the bottom, which improves the retro effect of the whole car and creates the visual sense of an old car.

On the side of the body, the four-door design is adopted, the lines are more sleek, and the front and rear fenders are wide out of the body, forming the visual effect of a wide body, while the design of its tight spoke ring further reflects the retro feeling of the new car. In the rear part, the trunk of the new car adopts part of the design sense of the old car, and the taillights are equipped with an oval style, which is surrounded by chrome decoration, so that the retro sense of the new car can be further reflected. In the interior part, the full liquid crystal dashboard is used, with a retro-style touch-type double-spoke multi-function steering wheel, and the central control multimedia display screen adopts an embedded design, so that the center console also has a trace of retro style. in addition, it is also equipped with a large number of chrome decoration and pink bright color coating, so that the modern sense of the new car is enhanced a lot. In terms of power system, it has not been officially announced yet.

It is worth noting that through global naming, compared with the naming of traditional models, car companies can indeed allow netizens to participate, so as to improve the interaction of netizens to the model. In addition, it can also drive the popularity of the model and brand on the Internet, enhance the exposure of the model, and expand the spread of the model.

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