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Recently, a detailed internal training material suspected of FAW Fengri Lingfang was exposed on the Internet. The data show that the positioning of Lingfang is between Rongfang and Crown-Lufang, and all three models have a clear positioning. For example, Lingfang mainly reflects the sense of city, while Crown-Lufang and RAV4 Rongfang reflect the sense of cross-country and practicality. As a newly introduced model, FAW Toyota has high hopes for the future development of Ling Fang, hoping to be able to online FAW Toyota SUV family model camp, lead the brand upward and improve the premium capacity, ensure new car sales and revenue, and improve the revenue of dealers.

It is understood that Ling Fang will be equipped with 2.0L naturally aspirated engine and 2.5L hybrid system. Among them, the fuel version is equipped with 2.0L engine, maximum power 171hp, peak torque 207Nm, transmission matching CVT continuously variable transmission, and provides front-drive / four-wheel drive models. The hybrid version is equipped with 2.5L engine THS II hybrid system, the front-drive version has a comprehensive maximum power of 218hp, and the four-wheel drive version has a comprehensive maximum power of 222hp. All of them are equipped with E-CVT continuously variable transmission. In terms of price, the price of the Lingfang 2.5L hybrid model is expected to be between 25 and 300000 yuan, while the 2.0L fuel version is expected to focus on the range of 20 to 240000 yuan. It is understood that the pre-sale price of the new car will be announced in mid-October and will be officially launched in mid-November.

FAW Toyota will Lingfang monthly sales target at 5000 vehicles, the target models including Guandao, UR-V, Hanlan up to three medium-sized SUV, but Lingfang in terms of body size is not as good as the above three models, so Lingfang is more focused on fashion appearance, ingenious quality, practical configuration and so on. In addition, FAW Toyota also set up CR-V, Weilanda, Qijun, Haoying three compact SUV, focusing on fashion modeling, safety and fine configuration.

However, it is still not easy for Lingfang to achieve its goal of selling 5000 vehicles a month. As the first sedan car SUV under FAW Toyota, the current consumer awareness of the coupe SUV, and under the influence of price factors, the sales of Lingke 05, Tanyue X and other models in the market are not high, and they are not of the same order of magnitude with colorful Intelligence, XR-V and other models. Even though the market has spawned a lot of sedan SUV with a slippery back shape, there are few that can outsell the traditional mainstream SUV. At the same time, the debut of Guangzhou Auto Toyota Venza, a sister model of Lingfang Harrier, has also been put on the agenda, which is bound to intensify competition in this level of market.

With the rise of independent brands, it is inevitable to encroach on the joint venture brand market. In the first half of this year, Toyota launched the new A + class car Ling Shang and Asian Lion, and the sales so far are not very optimistic. To sum up, can Ling Fang still achieve a monthly sales of 5000 yuan?

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