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At Tesla's annual shareholders' meeting on October 7th, Tesla CEO Musk said he was confident that he could maintain a delivery growth rate of at least 50 per cent. The goal is to achieve annual sales of 20 million vehicles by 2030, with more than 100000 employees worldwide. In addition, for Tesla's recent price increase, it said that due to the cost pressure of the supply chain, it had to raise prices temporarily, hoping that the chip shortage "will be alleviated soon."

It is not difficult to see that since the beginning of this year, due to the shortage of chips, Tesla has raised prices many times in both domestic and foreign markets. Yesterday, Tesla raised the price of Model 3CompY in the US market. Of this total, both the standard continued and high-performance versions of Model 3 have increased by $1000 (about 6445 yuan), and the long-lasting and high-performance versions of Model Y have increased by $1000. The price of the long-lasting version of Model S has been raised to 859990 yuan, while that of Model X has been adjusted to 909990 yuan, both by 30, 000 yuan, according to Tesla's Chinese official website. Tesla said in response to the price increase that the adjustment is a global adjustment. As for the reasons for the price increase, Tesla CEO Elon Musk has also said that the pressure on the supply chain and the cost of raw materials are rising. On July 16, the price of the long-lasting version of Model S was also adjusted to 829990 yuan from the announced 799990 yuan, an increase of 30, 000 yuan.

Although Tesla has raised prices for many times, it does not affect its sales at home and abroad at all. According to relevant data, Tesla's output in the third quarter reached 237800 vehicles, an increase of 64% over the same period last year and higher than the market expectation of 223700 vehicles. The number of cars delivered exceeded 240000, an increase of 73% over the same period last year. In the second quarter, total car production was 206421 and delivery volume was 201304. A total of 184800 cars were delivered and more than 180000 vehicles were produced in the first quarter. A total of 627000 new cars have been delivered in the first three quarters of 2021, an increase of 97 per cent over the same period last year. The Model Y and Model 3 models are still the main models produced and delivered by Tesla, with a total production of 228900 vehicles and a delivery volume of 232000 vehicles. The production and delivery of Model S and Model X are 8941 and 9275 vehicles, respectively. It is worth noting that at the beginning of this year, as a result of Tesla's upgrading and adjustment of the production lines of Model S and Model X, Tesla produced zero of these two high-end models in the first quarter of 2021 and only 2340 in the second quarter.

It is worth noting that in the environment of chip shortage, the Shanghai super factory has been operating with high production capacity. According to the second quarter report released by Tesla, it was revealed that the annual production capacity of the Shanghai super factory was more than 450000 vehicles. Tesla said at the time that due to strong US demand and global average cost optimization, the Shanghai super factory would be transformed into Tesla's main car export center. Earlier, analysts from several investment companies said that Tesla's delivery volume in China is eye-popping and cannot be ignored. By 2022, China's delivery volume is expected to account for 40% of Musk's total delivery volume. " In addition, analysts said Tesla's delivery volume this year will be between 890000 and 900000, nearly double the 500000 delivered last year. For now, Tesla's growth is indeed strong, but it will take time to see if he wants to achieve annual car sales of 20 million vehicles by 2030.

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