AutoBeta(AutoBeta.net)10/09 Report--

Recently, according to App, BYD applied to register the trademark of a new series of warships on Sept. 26, which includes trademarks such as "cruiser", "frigate", "landing ship", "destroyer" and "battleship". In addition, the dolphin logo also appears on the application list, which is the previous series of marine products. At present, the status of registered trademarks is under application.

BYD officials have yet to comment on whether the newly registered trademark will be used in the new car. However, if it is used on new models, then the trademark of the warship series will also become another major product series after the dynasty series and the ocean series. As early as a few years ago, BYD first launched the naming of the "dynasty" series, so far, there have been "Qin, Han, Tang, Song, Yuan" and other classic products. Subsequently, BYD released a series of ocean products. BYD has said that after the launch of the first model named "Dolphin" after the ocean series, the ocean series plans to launch new models such as "Seagull", "Seal" and "Sea Lion" in the future to expand the product range and further enhance the company's influence. BYD Dolphin was officially launched at the Chengdu Auto Show in 2021, with a total of three endurance versions of 301km, 401km and 405km, with a price range of 9.38-121800 yuan.

Some netizens said that on the "Navy warship" series of trademarks, if the displacement is divided, it can be understood that 1000-2000 tons are frigates, corresponding to small SUV. 3000-6000 tons are destroyers corresponding to "compact SUV", 7000-15000 tons are cruisers, corresponding to "medium-sized SUV" or "medium-to-large SUV", and 20000 tons and above are battleships, corresponding to "large SUV" or "full-size SUV". The landing ship may correspond to a medium and large MPV or a large MPV.

It has yet to be officially announced whether the subsequent new warship series will be related to the high-end brand previously announced by BYD. However, it is worth noting that in June this year, Li Yunfei, general manager of BYD's public relations department, said in an interview with the media that BYD will launch a new high-end brand in the fourth quarter of this year, with a price range of 500000 yuan to 800000 yuan. From the current BYD model matrix, it also covers SUV, cars, MPV models, but in the high-end brand camp, BYD has no model that can be represented. In essence, the establishment of a high-end brand can effectively enhance the brand image and is expected to get rid of the dilemma of the middle and low end of product positioning. Some people in the industry said that the high-end of Mercedes-Benz, BMW, Audi and other brands is not achieved overnight, many brands take decades or even hundreds of years to achieve high-end brand image. Chinese car companies try to achieve through the new independent high-end brand will have a certain degree of difficulty, but not to take this step will be more difficult in the future.

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