AutoBeta(AutoBeta.net)10/09 Report--

Recently, Rolls-Royce invited a couple of online celebrities to promote the brand, but encountered a big rollover in the comment area. Rolls-Royce posted a video on its official Weibo on Sept. 24, inviting Lin Han and his wife to promote the brand in the evening, but unexpectedly, as soon as the Weibo video was released, it drew a large number of complaints from netizens.

Many netizens left messages under the Rolls-Royce video Weibo, some netizens said: I am the Rolls-Royce owner, please evening, instantly lower my Curinan bb version of the style, do not believe, please official WeChat me, I will show you my purchase record! Another netizen said: Oh, my God, Rolls-Royce doesn't do any tune! This spokesman.. The price has dropped. Don't your marketing department do anything out of tune? why do you invite them? visual pollution. It is worth noting that under the official Rolls-Royce Weibo, Lin Han of the parties replied to netizens under the official Rolls-Royce microblog: people like you who send out car invoices and watches on the car logo may not really understand, and posted their own Rolls-Royce Phantom driving license, saying that if you send three more back to Beijing, isn't it a car?

As for the background of Lin Han's husband and wife in the evening, some netizens pointed out: without Rolls-Royce's operation, not many people would know about them. She added that the evening used to be an online celebrity in Douban, while her husband, Lin Han, is a collector and the two often show off their wealth.

Most of the complaints from netizens mean that the brand failed to check the background of the promoters, and some car owners said they lacked a sense of identity with the promoters and could not represent the Rolls-Royce brand image. So far, Rolls-Royce has not made any response to the matter.

For Rolls-Royce, word-of-mouth should be very important for Rolls-Royce. Netizens believe that the spokesman chosen by Rolls-Royce is far from the tone of the brand they recognize. From Rolls-Royce's point of view, this choice may be a mirror of their Chinese customer base.

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