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As we all know, since SAIC GM Wuling launched Hongguang MINIEV in the market continued to sell well, many automobile enterprises also began to layout this market, including Chery New Energy. According to previous reports, Chery New Energy will launch a miniature electric vehicle named "Chery QQ Ice Cream" before the end of the year, which will be compared with Wuling Hongguang MINI after listing. However, officials have not released specific information about the car's exact price.

Recently, some netizens exposed the pre-sale propaganda banner under Chery QQ ice cream online, which impressively stated that the pre-sale price of the car was 28,800 yuan, it could be green, there were airbags, heating and cooling air conditioners and other configurations, and the battery had an 8-year 12-kilometer warranty. It is worth mentioning that before Hongguang MINIEV price is also 28,800 yuan, if Chery QQ ice cream final price is also 28,800 yuan, then undoubtedly Hongguang MINIEV as the most direct competitor.

Before this, Chery QQ ice cream has been officially unveiled at Chengdu Auto Show. From the appearance point of view, the new car still continues the cute design style of the mini car, the headlight group on both sides adopts polygonal shape, the interior adds U-shaped lamp cavity structure, looks lost. At the same time, its grille below the use of through-type black air intake, increase the visual hierarchy of the front face. In terms of body size, the length, width and height of the new car are 2980/1496/1637mm respectively, and the wheelbase is 1960 mm. For comparison, the length, width and height of Hongguang MINIEV are 2920/1493/1621mm respectively, and the wheelbase is 1940 mm. It is not difficult to see that Chery QQ still has certain advantages in terms of body size.

In terms of interior decoration, Chery QQ ice cream adopts simple, young and lovely design style. The new car uses a flat-bottomed two-frame steering wheel with multi-function buttons on both sides. The airbag logo can be seen in the middle, and it is expected that at least a single airbag will be provided. In addition, the logo on the steering wheel is not Chery logo, but directly uses icar ecological letters as the logo. It is understood that the new car will offer at least three color styles for consumers to choose from.

In terms of power, the new car will be equipped with a TZ160XFDM13A drive motor produced by Anhui Ruilu Technology Co., Ltd. with a maximum power of 27 hp (20 kW). At the same time, the new car will be equipped with lithium iron phosphate battery pack, the new car in terms of battery life also launched two different versions, respectively 120km and 170km. It is not difficult to see from this simple data that Chery QQ ice cream is directly against Wuling Hongguang Mini EV, whether in positioning or battery life and other aspects of conditions.

Data show that Chery Automobile launched a model named "QQ" in 2003. Thanks to its affordable price and beautiful appearance, Chery QQ quickly became a popular model in the market and quickly became popular all over the country. Monthly sales also reached the height of ten thousand vehicles. However, due to lack of innovation and the improvement of consumer consumption level, when buying a car, it no longer considers funds, but comprehensively considers cars or SUVs with more dazzling appearance, better interior and richer functions. Chery QQ as a low-end positioning car, it has been unable to meet the needs of the market, and ultimately helpless to stop production of the outcome.

Although this brand new model is named "QQ Ice Cream", it actually has little to do with Chery QQ. It is understood that Chery QQ ice cream is based on iCar ecology, and iCar ecology, as a cross-border integration service system built by Chery, mainly revolves around the comprehensive link and integration of products, users and surrounding ecology. Therefore, in addition to daily travel, Chery QQ ice cream will have more playability in the intelligent field.

As we all know, at present, the best performance in the A00 market is undoubtedly Wuling Hongguang MINIEV, monthly sales basically maintained at more than ten thousand vehicles, it can be said that most of the domestic market is occupied by Hongguang MINIEV. It is understood that the current price of 30,000 yuan in addition to Hongguang MINIEV, there are Ben E-Star, Reading Mango, punk more, Lingbao COCO and so on, but the real market presence is only Hongguang MINIEV and Ben E-Star. As far as Chery QQ ice cream is concerned, it has certain advantages in brand, but also until IP traffic, but if you want to stand out in the same level of products, you still need to come up with more favorable product advantages. Do you think Chery QQ ice cream can shake the sales of Hongguang MINIEV?

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