AutoBeta(AutoBeta.net)10/15 Report--

Rolls-Royce invited "online celebrity" couples to participate in the promotion, causing a lot of negative comments. On October 14, Rolls-Royce Motor apologized on its official Weibo: Recently, Rolls-Royce Motor Greater China released a test drive video, which aroused everyone's attention and discussion. As a responsible brand, Rolls-Royce Motors Greater China takes this incident seriously, sincerely listens to everyone's feedback, and decides to take the video offline. Rolls-Royce Motors Greater China Thank you for your inquiries, attention and suggestions, we will strive to create a better brand experience. On the same day,"Rolls-Royce offline online celebrity couple dispute video" once rushed to the top of micro bo hot search, although the official apology and removed the video, but the practice of closing comments also let netizens question whether really "sincerely listen to everyone's feedback."

Review of related events: On September 24, Rolls-Royce posted a promotional video on its official Weibo, inviting Chen Zhen, a famous car critic, and Lin Han, Lei Wanying (late evening), founder of Mumu Art Museum. After the video was released, it quickly caused heated discussion among netizens, most of whom were questioning and criticizing voices, pointing to Lin Han and Lei Wanying (late evening) husband and wife.

From a number of netizens comments to see, the online celebrity couple has fallen into a number of negative public opinion events, public praise is quite controversial. Some netizens said that if there was no Rolls-Royce operation, not many people knew about the two men. As for the background story of this couple, interested can search for it by themselves.

In response to the Rolls-Royce offline celebrity couple dispute video, some netizens said,"Rolls-Royce such a big reputation still need to speak?" If you want to please, you can't invite a celebrity." "Rolls-Royce is not as good as the picture of the top luxury car and what spokesperson", there are also netizens said,"brand image is really important, I hope all major brands can cherish their feathers."

It is understood that Rolls-Royce is currently selling models such as Gust, Phantom, Curry South, Phantom, etc. The model in the promotional video is Curry South, with a price range of 6.1 million-7.8 million yuan. According to relevant data, the annual sales volume of Rolls-Royce in 2020 is 3576 units, down 26.4% year-on-year, among which the sales volume in China market is 1146 units, with a year-on-year growth of 2.6%, accounting for 32%. It is not difficult to see that the Chinese market contributed one-third of the sales volume to Rolls-Royce in 2020, indicating the importance of the Chinese market, and this public opinion event occurred in the Chinese market, which has more or less affected the Rolls-Royce brand. In fact, whether it is luxury brands or ordinary brands, listening to consumer feedback is particularly important.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat