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According to several media reports, the Beijing Green Intelligent Factory of ideal Automobile has officially started construction in Shunyi District of Beijing. It is understood that the ideal Automobile Beijing Green Intelligent Factory is to transform the existing factory area of the former Beijing Hyundai factory, with a total investment of 6 billion yuan, covering an area of 786mu and a construction area of 270000 square meters. It is expected to be completed and put into production in September 2023. After putting into production, the first phase will achieve an annual production capacity of 100000 pure electric vehicles.

Why did the snake swallow the elephant? As early as May this year, several media quoted a document signed for Shunyi District as saying that ideal Automobile will add a new factory in Shunyi District, Beijing, with a total investment of 6 billion yuan, relying on the former Beijing Hyundai factory and land resources. to build a digital, flexible and intelligent manufacturing factory. To carry out research and development of key technologies such as complete vehicles, core parts and self-driving, there will be more than 2000 scientific and technological talents such as autopilot, artificial intelligence, big data, industrial Internet and so on. The project is scheduled to be put into production in 2023, with an industrial output value of 30 billion yuan in 2024. However, at that time, the ideal car did not give a clear answer to the relevant media reports.

From the map, the ideal car green intelligent manufacturing base in Beijing is located in Beijing Hyundai factory, that is, Shunyi factory. It is understood that the Hyundai Shunyi factory in Beijing has been closed for two years. The factory is the earliest vehicle manufacturing plant established by Hyundai Motor in China. It was put into operation in 2002 and has an annual production capacity of 300000 units. It has produced Sonata, Tusheng, Renna, Elantra and other models. However, due to aging equipment and the poor development of Beijing Hyundai in China, the plant has stopped production since April 2019.

As the first overseas car company to enter the Chinese market, how did Beijing Hyundai lose the market step by step? It is understood that Hyundai Motor has five vehicle production plants in Shunyi, Beijing, Cangzhou and Chongqing, with an annual production capacity of 1.65 million vehicles. It is understood that Beijing Hyundai expanded its production capacity in 2016, with annual sales of 1.14 million vehicles, reaching its peak. However, sales of Hyundai in Beijing after the expansion fell far short of expectations, with total sales falling to 790000 vehicles in 2018, meeting only 87 per cent of the 900000 sales target. In the following years, Beijing Hyundai's position in the domestic market remained unchanged, with cumulative sales of 716000 vehicles in 2019, falling to 502000 vehicles in 2020 under the influence of the epidemic, and 203000 vehicles in the first half of 2021, with an annual target completion rate of 36.25% for 560000 vehicles. At present, it is very difficult for Beijing Hyundai to complete sales of 360000 vehicles in the second half of the year. Although new cars such as Tusheng L, 10th Generation Sonata, iX35 and Elantra have been launched since 2020, only Elantra performs slightly better in terms of monthly sales, while other models are very ugly.

On the other hand, ideal car, as a new power car-building brand, only depends on the ideal ONE model, whether it is placed in the medium and large SUV market or the new energy vehicle market. According to the latest delivery data, ideal car delivery will be 7094 in September, compared with a total of 55270 in the first three quarters. In the list of new energy vehicle models, the ideal ONE is second only to Xiaopeng's 7512 vehicles, and in the medium and large SUV version, the ideal ONE ranks first, with Volkswagen Tuen 6292 and Anke Flag 3922.

As a car-building brand that has only been developed for a few years, it is ironic that Beijing Hyundai's first factory has been taken over by ideal cars. after all, Beijing Hyundai, once a joint venture brand that sells millions of vehicles a year, is now so dismal that it has given way to electric car brands. A person in charge of the Beijing Municipal Development and Reform Commission said, "for ideal cars, the production capacity can be expanded in the shortest possible time to ensure the smooth realization of the plan to launch pure electric models in 2023." For Beijing Hyundai, it is to help it optimize its production capacity and asset structure and focus on development. "

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