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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)10/19 Report--
Recently, Mercedes-Benz is also mired in a great deal of controversy. Mercedes-Benz's official Weibo teamed up with VOGUE to forward an advertisement for a brand new long-wheelbase C-class car, showing talk show actor Yang Li walking down the red carpet dressed in flashing lights and escorted into a Mercedes-Benz car by staff around him.
According to Baidu encyclopedia, Yang Li officially joined Xiaoguo culture in 2018 to start his talk show career. On August 19, 2020, in an episode of "talk Show season 3," Yang Li sparked a heated debate over the question "Why a boy obviously looks so ordinary, but he can be so confident." in the end, Yang Li had the highest number of votes in the audience and won the support of many female netizens off the court. However, Yang Li's remarks are controversial, and some netizens believe that Yang Li is suspected of deliberately belittling men, just to please a larger audience of women and harvest more votes for promotion, rather than the so-called voice for women.
I have to say, Mercedes-Benz is really desperate to forward the relevant promotional videos. Judging from the comments, this is also the case. Many netizens spontaneously boycotted the purchase of Mercedes-Benz, threatening to "not buy it for Yang Li," while some netizens responded to the defender, "what happened to Yang Li?"... As the public opinion became more and more heated, Mercedes-Benz finally hid the video. However, some netizens found that Mercedes-Benz actually made the video "visible only to fans" and opened a selection of comments, but the move sparked condemnation from netizens. As of press time, the video can no longer be seen on Mercedes-Benz official WeChat.
It is worth mentioning that on October 18, Yang Li Studio issued a formal statement denying that Yang Li endorsed Mercedes-Benz, and said: "Ms. Yang Li was invited to participate in fashion media activities and shoot promotional materials." the brand forwarded the relevant materials as a sponsor of the event. Ms. Yang Li does not have any commercial cooperation with the brand and does not have any endorsements for the car category. " And in the article stressed that for malicious libel and insult, will take relevant legal measures to protect the legitimate rights and interests of Ms. Yang Li.
Mercedes-Benz, as a German luxury brand, its audience is mostly men, and talk show actor Yang Li's remarks about men at the public performance have aroused the dissatisfaction of many male netizens. Mercedes-Benz in this case to forward the relevant video will naturally do more harm than good, which is why it has caused a great deal of heated discussion. So, what do you think of this?
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