AutoBeta(AutoBeta.net)10/19 Report--

On October 18th, the company announced that its board meeting had reviewed and passed the "motion on investing in Hezhong New Energy Automobile Co., Ltd.". It is proposed to invest 2.9 billion yuan in Hezhong New Energy Automobile Co., Ltd. (hereinafter referred to as "Naha Automobile"). After the completion of this investment, 360 will indirectly hold a total stake of 16.594%, making it the second largest shareholder.

360 company said that the company's proposed investment in Nahan Automobile is mainly based on the good development opportunities and market prospects of the network security and intelligent Internet connection automobile industry. 360 Company plans to invest in Nahan Automobile strategically, taking Intelligent Networked Automobile Security as the cornerstone, and endowing it with its own accumulation and experience in the fields of network security, intelligent hardware security, vehicle networking security, and so on. and will rely on the follow-up in-depth strategic cooperation between the two sides, further in-depth study of intelligent network automobile safety issues, so as to better provide intelligent network connection automobile safety services for the whole industry and industry chain partners.

According to the data, which is the car brand of Hezhong New Energy Co., Ltd., which was released on June 1, 2018. At present, there are three models on sale, including N01, which is the first model on sale at Guangzhou Motor Show in 2018. As a brand of new power in car building, Naha Automobile, like most new energy car companies, is still in a state of loss. According to the results of Naho Automobile disclosed by the company, the revenue of Naho Automobile in 2020 was 1.297 billion yuan, with a net loss of 1.321 billion yuan, and that of the first half of 2021 was 1.632 billion yuan and a net loss of 693 million yuan.

Hezhong New Energy vehicle Co., Ltd., the parent company of Naha Automobile, has completed seven financing times, of which about 3 billion yuan was completed on April 27th, led by Qihoo 360, according to Tianyan survey data. On May 10, 360 announced that it would join hands with Nahan to enter the field of smart cars. Zhou Hongyi, chairman of 360, said publicly that 360 would not build cars independently, but would cooperate with Naha to build cars. Zhou Hongyi said: "Lei Jun is a year older than me. Lei Jun can do anything about building a car before he retires. What can't I do?"

However, 360's investment in cars has also been questioned. On July 16, the self-media Planet Business Review published an article entitled "the person I am most afraid of is going to build a car." the article pointed out that 360 and Nezha have only initialled an agreement and have not actually given a penny yet. belongs to spiritual shareholders. In response to the content of the article, both Nahu Automobile and 360 issued statements to dispel rumors, and this time 360 plans to participate in Nahu Automobile and will become its second largest shareholder, which is also a direct response to previous market rumors.

As for why to invest in Nahan, at the World Internet Conference held at the end of September, Zhou Hongyi, founder and chairman of 360 Group, said, "360 investment in car construction is to empower the traditional automobile manufacturing industry with technology, talent, capital and digital genes. produce chemical reactions and chain reactions to create a new benchmark for smart cars."

From the point of view of the product camp, the prices of Naha's products are all less than 150000 yuan, and the market in this range accounts for most of the market share, but its competitive pressure is also huge, in addition to new energy products, more from the pressure of traditional fuel vehicles. However, Zhou Hongyi also said publicly that 360 and Nezha joint car will not be a luxury car, but a smart car that ordinary people can afford, and at the same time, it is not inferior to the car whose price is several times higher in terms of performance, experience and safety.

It is also worth looking forward to how well Nahu car can achieve in this market. According to KuaiBao, the latest car sales of Nahu, in September this year, Naga delivered a total of 7699 new cars, surpassing the ideal car into the top three.

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