AutoBeta(AutoBeta.net)10/21 Report--

On October 21, Mercedes-Benz officially announced the pre-sale price of two new cars, among which the pre-sale price of Mercedes-Benz EQA300 4MATIC is 370,000 yuan, and the pre-sale price of EQB350 4MATIC is 440,000 yuan. From now on, reservations will be accepted nationwide.

On the eve of the Shanghai Auto Show, EQA and EQB officially debuted, both based on the fuel version of GLA and GLB, i.e."oil-to-electric" models. From the appearance point of view, EQA and EQB front face is very similar, adopt Mercedes-Benz EQ family design, closed grille with Mercedes-Benz big standard, and headlight integration, lower surround is also bright black decorative line. In terms of size, the length, width and height of EQA are 4463/1834/1624mm respectively, and the wheelbase is 2729 mm. The length, width and height of EQB are 4684/1834/1706mm respectively, and the wheelbase is 2829 mm.

In terms of interior decoration, EQA, EQB and fuel vehicles are basically consistent, still equipped with double 10.25-inch display screen, built-in MBUX human-computer interaction system, support Gaode customized navigation and other functions, and provide Berlin sound, intelligent navigation distance limit function, etc. Electric cars generally cost more than petrol cars. According to the current information, the price range of GLA currently on sale is 2768 - 332,800 yuan, the price of GLB is 292,800 - 348,800 yuan, while the pre-sale price of EQA based on GLA is 370,000 yuan, and the pre-sale price of EQB based on GLB is 440,000 yuan. Compared with the price difference, the price difference is really large, and this pre-sale price has also been criticized by many netizens. Of course, it should be noted that the pre-sale price is generally lower than the actual selling price, and the pre-sale price is announced for high-equipped models, Mercedes-Benz will also launch EQA250 4MATIC and EQB300 4MATIC in the future, the final price will also be lower.

Mercedes-Benz's first domestic pure electric is EQC, which was officially launched on November 8,2019. It is positioned as a medium-sized pure electric SUV. At present, the price is 499,800 - 579,800 yuan, which is also based on the fuel version of GLC (397,800 - 587,800 yuan). In terms of power, Mercedes-Benz EQC is equipped with a pure electric power system consisting of two front and rear induction asynchronous motor sets and a ternary lithium battery with a capacity of 79.2kWh. The maximum power is 300kW (408hp) and the peak torque is 760N·m. The official announcement of its acceleration time of 0- 100km/h is 5.1 seconds, and the NEDC comprehensive range is 415km.

As Mercedes-Benz's first pure tram, Mercedes-Benz EQC sales performance is not optimistic. Data show that EQC sales in the past six months for 2723 vehicles, of which July for 318 vehicles, August for 212 vehicles, September for 299 vehicles. As for the reasons for the low sales volume, the main reason is the price impact. First, the demand for high-priced electric vehicle consumers has not yet formed. The main market is still in the market of 200,000 - 300,000 yuan, and secondly, consumers in the market of 500,000 yuan are more willing to buy fuel vehicles.

From the available information, the pre-sale prices of EQA and EQB are difficult to satisfy consumers. First of all, there are many products in the 300,000 yuan market, such as Model 3, Model Y, Xiaopeng P7, NIO ES6, etc., which are popular models in the current market. As an oil-to-electric model, the high price of Mercedes-Benz electric vehicles is difficult for consumers to accept. Of course, compared to other brands, Mercedes-Benz's biggest advantage may lie in the "car logo".

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