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October 22nd, SAIC Volkswagen ID. The family's third model, ID.3, is officially on the market, and the new car has launched three models, namely, the pure version, the extremely smart version and the first version, with prices of 159888 yuan, 173888 yuan and 173888 yuan respectively.

SAIC Volkswagen ID.3 positioning pure electric compact SUV is the third ID after ID.4X and ID.4X. Family products. In terms of appearance, SAIC-Volkswagen ID.3 basically continues the design style of overseas models, with a closed forward air grille and flat LOGO on the front face, LED headlights and daytime traffic lights connected to the silver trim at the bottom of the grille, creating a sci-fi atmosphere. In addition, the front enclosure is equipped with a narrow black grille.

In terms of size, the length, width and height of ID.3 are 4261/1778/1568mm and the wheelbase is 2765mm. Compared with FAW-Volkswagen Golf, its length, width and height are 4296/1788/1471mm and its wheelbase is 2636mm. From the data point of view, although the length of the ID.3 is not long, but the wheelbase size is significantly higher than the golf, as a compact SUV, the ride space in the car will not be very bad.

Interior design is still Volkswagen ID. Family style, the overall use of simple style, including a small all-liquid crystal dashboard and suspended multimedia system, electronic shift mechanism and dashboard integrated, which greatly saves the space of the center console. In terms of power, the new car will be equipped with a rear motor with a maximum power 170Ps (125kW) and a peak torque of 310N ·m. The capacity of the battery pack is 57.3 KW. The comprehensive range of the NEDC is 430km.

In fact, ID.3 is the first domestic Volkswagen brand pure electric SUV under Volkswagen Group. Volkswagen Group started the pre-sale of the ID.3 as early as May 2019. The car was originally scheduled to go into production in November 2019 and be delivered in mid-2020, but due to various Bug caused mass production plans to be pushed again and again, and it was revealed that a large number of model production could not be delivered, waiting for BUG to resolve, forcing Volkswagen to abandon its plans to launch the ID.3 in summer. It wasn't until September 11, 2020 that Volkswagen delivered its first ID.3 to customers.

As the overseas listing of ID.3 has been affected, ID.4 and ID.6 are the first to achieve domestic. In January this year, SAIC-Volkswagen's first pure electric SUV ID.4X officially went on sale, with a subsidised price range of 199888-272888 yuan. In June this year, SAIC Volkswagen ID. The family's second pure electric SUV ID.6X is officially listed with a subsidised price range of 239888-335888 yuan. As SAIC Volkswagen ID. The family's third model, the ID.3 compact SUV, is lower than the current ID.4X and ID.6X. With the listing of ID.3, SAIC-Volkswagen ID. The family's product camp will also be improved.

As a new electric vehicle brand, Volkswagen ID. Family brands are not doing well in the market. On October 2nd, Volkswagen released data showing that Volkswagen ID. The family delivered 10126 cars in September. It should be noted that Volkswagen ID. The family has four products, including not only the ID.4 X and ID.6 X introduced above, but also sister models FAW-Volkswagen ID.4 CROZZ and ID.6 CROZZ. ID.4X and ID.6X sold 3293 and 1708 vehicles respectively in September, according to retail data from the Federation of passengers, and the market performance is not very strong.

In a sense, the listing of ID.3 has reduced VW's ID. The threshold of the family, as a lower positioning of electric vehicle products, ID.3 may be easier to be accepted by consumers, but the sinking of the price will also bring competitive pressure. Products below 200000 yuan are the current domestic market for many new energy brands, and there is no lack of excellent products, and this range will also be affected by fuel vehicles. In overseas markets, ID.3 's achievements are still very eye-catching, leading Tesla models for many months, but it is not an easy thing to turn things around in the Chinese market. Therefore, as far as the Chinese market is concerned, the sales performance of SAIC-Volkswagen ID.3 may be better than the ID model currently on sale, but it may take longer to make it into the top 15 list of new energy.

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