AutoBeta(AutoBeta.net)10/22 Report--

Tesla put up an empty glass wine bottle at his Tmall flagship store on Oct. 21, with a pre-price of 779 yuan and a limited edition of 1500. It is understood that nearly 1,000 people have been booked so far. According to the description of the product page, the bottle is inspired by Tesla tequila and is designed with lightning shape and artificial appearance, which is worth collecting. At present, it can be seen from Tesla Tmall's official flagship store that the wine bottle has been sold out and removed from the shelves.

In this regard, netizens have published: do not understand this as a decoration, what is necessary, this is also possible, the happiness of the rich, this is the role of the brand, but also high-end goods, can not afford to buy, money is really good, do not understand the world of the rich, empty also have to sell so much? This shape is so chic, it is reasonable to buy decoration is really not expensive, after all, a lot of things to buy is "design", there is a wine can also be bought, there is no wine, you sell bottles. Maotai bottles are not so expensive, look at how many people pay IQ tax and other related comments.

Tesla sold the tequila on his overseas website at the end of last year for $250 (1657 yuan) and sold out in a matter of hours. For consumers who did not buy the wine, Tesla said that he would certainly replenish it again, but the specific date could not be guaranteed. According to the introduction, this is a "high-quality 100% tequila, aged in French oak barrels, with aromas of dried fruit and a hint of vanilla, as well as a balanced taste of cinnamon pepper". Made by the California company Nosotros Tequila, it is packed in a lightning-shaped bottle. At present, only customers in some designated cities in the United States can buy Tesla tequila, mainly because logistics laws make it difficult for alcohol to be transported overseas, so many international customers who want to buy this wine expressed disappointment. Tesla also announced at the end of last year that he would sell empty bottles and glasses to international customers. It is understood that the empty wine bottle sold at a high price of nearly 10,000 yuan overseas, and the resale price in the secondary market ranges from 1500 to 3000 yuan.

On March 25, Tesla's Chinese official website has put on the shelves the Tesla glass bottle, with a pre-price of 779 yuan. Officially, the Tesla glass bottle is inspired by Tesla tequila and is a chic embellishment for a moment of leisure when you drink at home. Shaped like lightning, the bottle is hand-blown, decorated with gold Tesla and T-shaped marks, with a capacity of 750ml and polished metal brackets, suitable for a variety of occasions and worth collecting. In addition, Tesla also suggested on his website that the product does not contain wine or other liquids, but is an empty wine bottle.

It is worth noting that in the salted fish second-hand platform, we can see that some people have been selling this empty Tesla bottle, and the highest price has gone up to 3000 yuan. It is not difficult to see that with the continuous increase of Tesla's share in China, the influence of its brand is also expanding. According to relevant data, Tesla delivered 56006 vehicles in China in September, an increase of 27% month-on-month and 394% year-on-year. Tao Lin, vice president of Tesla, once said that we are really encouraged by this performance. China's good business environment and policy of opening to the outside world are the most inseparable for such achievements.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat