AutoBeta(AutoBeta.net)10/25 Report--

Recently, Peugeot 2008 THE ONE version launched, the car is positioned as a small SUV. It is understood that this model is Dongfeng Peugeot in the new sales mode of the first direct-sale version of the model, the price is 99,700 yuan, the new car adopts online order, offline car form, consumers can through the official Mini programs "Dongfeng Peugeot Lion Alliance" online, you can choose the nearest outlet offline car.

In terms of appearance, the new car adopts the overall shape of the current Peugeot model, and the head design still adopts the iconic family design, which makes the vehicle have strong recognition. The headlight groups on both sides are blackened, and the interior is matched with vertical strip-shaped daytime running lights. The overall vehicle looks very textured. The rear lights echo the front, and the center creates a penetrating effect through the black trim. Body: body size is 4312/1785/1545mm, wheelbase is 2612 mm.

In terms of interior, the interior of the new car still adopts the consistent design style of the French car, with instrument panel with mechanical pointer and LCD screen, double-spoke multi-function steering wheel, suspended central control screen and electronic bumper. In terms of configuration, it provides 17-inch rim, front side airbag, electric openable panoramic sunroof, bright black roof luggage rack, keyless entry, one-button start, 7-inch central control LCD screen, mobile phone interconnection, etc. In terms of power, the new car is equipped with 1.2T three-cylinder engine, maximum power 136 horsepower, peak torque 230 N·m, transmission system matching 6-speed wet dual clutch gearbox.

In terms of competing products, it mainly competes with small SUV models in the joint venture camp, such as Honda Binzhi, Honda XR-V, Toyota C-HR, Honda IZOA, Nissan Jinke, etc. According to relevant data, Honda Binzhi sold 12403 vehicles in September, Honda XR-V sold 16143 vehicles, Toyota C-HR sold 2486 vehicles, Honda Izawa IZOA sold 3101 vehicles, and Nissan Jinke sold 1518 vehicles.

It should be noted that in recent years, Dongfeng Peugeot has been caught in the dilemma of sharp decline in sales volume, and the influence of brand and product market performance are far behind competitors. Even after the deep adjustment of senior management team, governance mode, organizational structure and decision-making mechanism, Dongfeng Peugeot has not escaped from the dilemma of sharp decline in sales volume. Therefore, Dongfeng Peugeot is also speeding up the launch of new cars in the hope of improving the competitiveness of the market and reversing the decline. However, in 2020, Dongfeng Peugeot launched brand-new 2008, e2008 and 4008 hybrid models successively, but failed to save the brand's continuous decline performance. This time, with the launch of Peugeot 2008 THE ONE version, whether it can reverse the decline of Dongfeng Peugeot sales has yet to be verified by the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat