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Following the launch of the medium and large sedan G80 and the medium and large SUV GV80, Genisis has introduced the third model in China. On October 19th, the Genisse G70 officially launched, with a total of three new models, with a price of 24.98-355000 yuan. Among them, the Genisse G70 Edition 1 limited edition model is unique to the Chinese market, with a limited edition of 88. As a luxury medium-sized sedan, Genisse G70 competitors aim at BMW 3-Series, Audi A4L, Mercedes-Benz C-Class and other models.

In line with previous models, the Genisse G70 also launched two models, the flagship version and the deluxe version, priced at 249800 yuan and 391800 yuan respectively. From the point of view of appearance, the new car continues the family design style of the Genisse brand, the iconic diamond intake grille with split headlights has become the most representative design of the brand, and the streamlined roof extends to the rear in the form of a slip back. the upturned duck tail shape is used at the end of the back compartment cover, and the split taillight echoes with the front of the car. The dimensions of the new car are 4685/1850/1400mm, width and height, and the wheelbase is 2835mm.

In terms of interior, the Genisse G70 looks relatively traditional, with a large number of physical buttons on the center console, a three-spoke multi-function steering wheel with a shift dial, a 12.3-inch dashboard and a 10.25-inch vertical multimedia display. In terms of power, the new car is equipped with a 2.0T engine, a maximum power of 345 horsepower, a peak torque of 353N ·m, a matching automatic transmission with eight stops, and a rear-drive and four-wheel drive for consumers to choose from.

This is the third model that Genisse has introduced into China. On April 2, Genisse held a press conference in Shanghai and announced that it had officially launched the Chinese market and would bring two new cars. On July 26th, Genisse announced the official launch of its medium and large sedan G80 and medium and large SUV GV80, with a guided price range of 36.28-433800 yuan and 52.98-618800 yuan, respectively. Although the new car went on sale as early as July, officials at the time said they expected to be the first to deliver it in Shanghai and Chengdu by the end of the year.

As a medium-sized sedan under the Genisys brand, the G70 was first released in 2017 and is the third mass-produced model of the Genisys brand. In September 2020, the Genisse G70 ushered in a medium-term change, and the model listed this time is the medium-term modified G70 model. From the perspective of its product positioning, the pressure of competition in the luxury medium-sized car market is not small, such as the BMW 3-Series, Mercedes-Benz C-Class, Audi A4L, Cadillac CT5, Jaguar XEL, Volvo S60 and other models are its potential competitors. In terms of price, the Genisse G70 is imported into China, but its price is similar to that of some domestic models, and the "BBA" model with the same price of its powertrain has more advantages. However, as a Korean luxury brand, the biggest disadvantage of Genisse lies in brand awareness, which is also the main problem that Genisse brand enters the country most urgently needs to solve.

Previously, South Korea's Hyundai Motor Group has said that it wants to build Genisse into an independent brand with a complete product lineup, improve Hyundai brand value and improve corporate profitability, and put forward plans to complete six product lineup by 2021, covering different segments such as SUV and sports coupe. As the latest luxury brand to enter the Chinese market, Genisse still needs to accumulate in brand awareness and product reputation.

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