AutoBeta(AutoBeta.net)10/31 Report--

On October 30th, Guangzhou Auto Toyota's new MPV Sena was officially launched, with a total of 6 models with a price range of 30.98-405800 yuan. As the first MPV model under GAC Toyota, the new car is based on TNGA-K platform and is equipped with 2.5L hybrid system.

As we all know, the Sienna is a Toyota MPV model, the first generation Sienna was launched in 1997, and then ushered in the second generation model in 2003. Sienna also entered the Chinese market by parallel import from the second generation model, and launched the third generation Sienna in 2009. Generally speaking, the reputation of Sienna in the domestic market is OK, but the high tariffs and price increases are beyond the reach of many consumers. In this context, Toyota decided to introduce the fourth generation Sienna into domestic production, and the domestic Sienna has undoubtedly become one of the most anticipated models this year, especially for family travel. It is understood that both Guangzhou Automobile Toyota and FAW Toyota will introduce Sienna in the future to deepen the two-car strategy.

From the point of view of the appearance, the Guangzhou Auto Toyota Competition basically continues the design style of the overseas version, with a large mouth heat dissipation opening shape and a chrome-plated horizontal strip mesh structure, and the front lip is also equipped with through-type chrome-plated decorative strips. there are also round rectangular fog lights on both sides. In terms of size, the length, width and height of Sena's body are 5180, 1995 and 1765 (1785) mm respectively, and the wheelbase is 3060mm.

In terms of interior decoration, the new car is equipped with a 7-inch full LCD dashboard, a three-frame multi-function steering wheel, a suspension design for the central multimedia touch screen and a large number of physical function buttons. In terms of power, the new domestic Senna hybrid version will be equipped with the same hybrid assembly as the new Hanlanda, a 2.5L four-cylinder naturally aspirated engine + motor hybrid system, the combined power of the system may reach 249hp (183kW), transferred from the planetary gear-type E-CVT gearbox to the wheels, and will provide front drive and E-Four electronic four-wheel drive options.

It is worth mentioning that in the early days of the pre-sale, a picture of the pre-sale and price release of the Guangzhou Auto Toyota SIENNA model was exposed. The picture shows that GAC Toyota will open the order mode, that is, one person, one car in the system, this order mode may effectively avoid price increases. However, reports of price increases on the Sena terminal continue to be reported in the market, and the official APP also has the words "the transaction price is subject to the agreement reached between you and the distributor" under the suggested retail price. A quotation list of Sena exposed by netizens shows that the 4S store provides Sena package card landing service, but the choice of package A, the lowest comfortable version, has landed for more than 400000 yuan. Specifically, package An includes 15800 front and rear explosion-proof film, 3800 premium carpet, 1080p HD night vision streaming media 6800 yuan, whole car nano-ceramic crystal plating package 8800 yuan, in-car ozone sterilization service 3800 yuan, electric side pedal 26800 yuan. Generally speaking, the total price of optional decoration for package A has reached 65800 yuan, and there is still a 3800 license service charge for vehicles, as well as purchase tax and insurance, with a total landing of 414816 yuan. Netizens said one after another that "dealers do not accept suggestions".

From the perspective of product positioning, GAC Toyota Sena's direct competitors are SAIC GM Buick GL8 and Dongfeng Yueda Kia Jiahua. The price of Buick GL8 is 23.29-329900 yuan. As a medium and large MPV, Buick GL8 has a certain market position in the current MPV market, and its monthly sales can be maintained at more than 10,000 vehicles. Jiahua is the latest model launched by Dongfeng Yueda Kia, the price range is 28.89-339900 yuan, as the fourth generation model, its product power has been significantly improved. From the perspective of brand effect, Buick GL8 and Kia Jiahua are not as good as Toyota, but from the end market, Toyota was exposed to price increase, a 300000 yuan MPV may eventually reach 400000 yuan, such a price also let many consumers stay away.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat