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The INTEGRA, a new compact car owned by Guangzhou Automobile and Honda, made its debut on Nov. 1. the new car, which has been named as a model in Chinese, can be seen as a sister model of Dongfeng Honda Civic, with a 1.5T four-cylinder turbocharged engine.

GAC Honda model is developed on the same platform as Dongfeng Honda Civic, but there is still a big difference in appearance between the two models. From the appearance of the real car unveiled, compared with the new generation Civic, the front face of the model adopts a different design style, the narrow LED headlamp group is connected to the central grille, the interior of the intake grille is modeled with a large hole grid, and the front enclosure is surrounded by black horizontal trim, which is matched with the raised ribs and lines on the front hatch cover of the engine, which looks more athletic. In the rear part, the Guangben grid is also redesigned, and the double "L" taillight group cooperates with the upper ducktail shape, which is the biggest difference from the Dongben Civic.

In terms of body size, the length, width and height of the new car are 4689/1802/1415mm and the wheelbase is 2735mm. As a reference, the length, width and height of Dongtian new Civic are 4674/1802/1415mm and wheelbase 2735mm respectively. Except for the increase in length, the others are consistent with the Dongben Civic.

The interior layout of the new car has also been revealed for the first time, and the overall layout is not much different from that of the Civic, including a three-frame steering wheel, a through air conditioning outlet, a suspended central control screen and an all-digital dashboard, which can be seen in the Civic. In terms of power, the GAC Honda model is equipped with a 1.5T engine, the maximum power 134kw, and the transmission system matches the CVT gearbox. It is understood that the new car will be officially launched in the fourth quarter of this year at the earliest and will be put into production by the end of 2021 or early 2022.

In fact, the Integra is not a brand-new product, but also a car with the background of the times. The first generation of Integra, full name Quint Integra, was launched in 1985, equipped with 1.5L and 1.6L engines respectively, offering three-door hatchback and five-door hatchback options, as Acura brand officially entered North America for sale, and became popular in the market after listing. The second generation of Integra was launched in 1989, using B16A, B17A1, B18A1 three kinds of power, its strong power also amazed many consumers. The third-generation Integra can be said to be the pinnacle of the car series, with the TYPE R logo. The maximum power output of 200hp is considered one of the best sports cars in the 1990s in Japan, and this generation is also considered to be the most classic generation of cars. The fourth-generation Integra became the last generation of other models in the series, and Honda finally announced that it would stop selling the Integra as the sedan market shrank. From the history of the development of Integra, it is of self-evident significance to the development of Honda. Guangzhou Auto Honda uses the Integra as the name of the new model, paying homage to the classic and showing the importance of the car to Honda.

At present, Guangzhou Auto Honda hatchback has Ling School and Accord, with the arrival of INTEGRA, it will further enrich the Guangzhou Automobile Honda car family. At present, officials have not yet announced the exact price of the new car, but as a sister model of Dongfeng Honda Civic, the price is not expected to be much different. As a reference, the price of the 11th generation Civic official guidance is 12.99-163900 yuan. From the perspective of market analysis, the compact car market where Guangzhou Automobile Honda style is located is one of the most competitive segments in the current car market, and its competitors will point to Dongfeng Honda Civic, Toyota Carola, Nissan Xuanyi, Volkswagen Longyi and other models. In addition, Mazda 3 Encela, Ford focus, Buick Veyron PRO and Hyundai Festa are all main sports style products and their potential competitors.

At present, it is not clear whether the style can achieve better results in the market, but it depends on its final market pricing. In recent years, Honda has adopted a "two-car strategy" in China, including colorful / XR-V, Guandao / UR-V, Haoying / CR-V and other sister models, all of which have performed well in the market. Therefore, with the style listed one after another, the two will compete in the compact car market together in the future.

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