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On the evening of November 2, the Wei brand of the Great Wall officially named its retro tide driving model "Dream come true". Before that, Wei Pai officials had asked for names on the Internet. At that time, the names with high votes included "realizing Dream", "time", "good Dream", "controlling Dream", "Jazz", "Chopin" and so on, all of which had good moral and retro feelings. Finally, "Dream come true" won the election with a high number of votes.

At the Chengdu auto show, the Great Wall Wei brand unveiled a new retro model. From the outside, the front part of the new car completely adopts a retro design, the large-size forward air grille almost occupies the entire front face, the internal dense chrome-plated middle net runs across the middle net, and the headlights on both sides are set on the front wing. The circular headlamp style further enhances the sense of retro. In addition, the front of the new car is surrounded by a large number of chrome-plated decorative strips.

From the side, the new car has the same retro flavor. The new car uses a four-door design, the entire roof line uses a very smooth design, the front and rear wings are wide out of the body to form a wide body visual effect, and under the door there is a chrome strip decoration that runs through the body, making the body look less monotonous. In the rear part, there is a raised drum bag in the trunk of the new car, which also restores the design sense of some old cars. The taillights are sampled in an oval style, with the same chrome-plated rear surround, which further reflects the retro feeling of the new car. In addition, the dense multi-format wheels are also very retro and look very interesting.

Compared with the appearance, the interior of the new car adopts a combination of retro and modern style, the full LCD dashboard is equipped with a retro-style touch-type double-spoke multi-function steering wheel, and the central multimedia display screen adopts an embedded design. the overall design of the center console also has a trace of retro style, but with a large number of chrome decoration and pink bright color coating, so that the new car's modern sense is enhanced a lot.

As a high-end brand of Great Wall Automobile, Wei Brand is not optimistic in the current market. Since its establishment, WEY, which focuses on high-end, has launched three models: VV5, VV6 and VV7. According to the data, the annual sales of the WEY brand were 86000 in 2017 and 139000 in 2018. However, sales of the WEY brand declined in 2019, falling from 100000 vehicles for the whole year to 79000 in 2020.

In 2021, WEY brand adjusted its strategy and defined its brand positioning of "new generation smart car". At the same time, it introduced coffee intelligent platform and intelligent hybrid DHT scheme, and launched a number of models such as Mocha, Macchiato and latte to enhance its competitiveness. In addition, at this year's Shanghai Auto Show, Li Ruifeng, general manager of the WEY brand, said that Great Wall will restart the car project this year, with the WEY brand taking the lead in testing the water. The future brand-new platform and technology will extend WEY from 150000-200000 yuan price band to 150000-300000 yuan price range. Great Wall said that the WEY brand will launch 16 new models, including cars and MPV, from 2021 to 2023, further segmenting the market and breaking through the 650000-vehicle sales mark.

However, from the performance of the marketing department of WEY brand, its high-end market image is in jeopardy. Wei sold 4662 new cars in September, down 48.4 per cent from a year earlier, according to data. Cumulative sales in the first three quarters were 36158 vehicles, down 28.07% from the same period last year. All sales of the WEY brand in September were provided by Mocha, while sales figures for the VV series have not been available for months. From the perspective of a single model, the emergence of Mocha has indeed saved the WEY brand, because the total monthly sales of the three models of the VV series are only about 3000 vehicles, but it is obviously not easy to break through the 650000 sales mark. At present, the high-end image of the WEY brand needs to be revived, and it is not optimistic to rely solely on SUV "walking on one leg" in the short term.

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